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Effective placement of the page in Hong Kong
Increase your sales with us. Our campaigns are self-supporting.
Website search engine optimization
SEO optimization and successful website placement in our edition are much more than achieving the top ten search results for Google.
We concentrate on converting and improving the return on investment progressively (ROI). Our objective is the website’s placement is to continuously improve Google visibility for all keywords relevant to your product.
- 1 Concentrate on enquiries and sales
- 2 SEO expert direct contact
- 3 22 years of industry experience
- 4 Transparent collaboration norms without a long-term contract
- 5 Transparency in reporting and optimizing outcomes
- 6 Conversion optimization as a positioning factor
Google’s whole set of search engine optimization services
Offer search engine optimization
Wide search engine optimization
The greatest way to improve exposure and sales regardless of location for businesses
focused on reaching people in a particular area looking for services and goods
Location of shops
We boost sales in the online shop effectively and 100 percent at a fantastic price.
Remove Google Filter
We will detect and remedy issues so that your website returns to the Google ranking.
Audit of Free SEO
You get important information about the placement of the website.
Audit of search engine optimization service
Are you performing SEO already? Check the quality and operations the agency carries out.
Why is it visible?
You become more positioned with us.
We provide you with not only quantifiable search engine optimization impacts but also many other advantages. We will also integrate high-quality website content as part of the placement and improve the conversion rate. In our training classes, we also offer all customers the chance to gain fundamental knowledge in internet marketing. See below why you get more from our SEO service than you would think.
See what we offer to the bundle of SEO services:
We produce excellent material on the internet and post it. Optimized for SEO according to the recipient’s requirements.
Optimization of conversion
We eliminate any barriers to your customer’s purchase or collaboration.
Optimizing the SEO page is a set of actions that seek to increase the Google search engine’s visibility and make worthwhile visits, ending in conversion. Although each page has distinct requirements and the optimization approach may vary, the main stages should not be missed. What online search engine optimization will our specialists do for you? Check our search engine optimization procedure and find out what is all about Google Positioning!
We will determine your prospective consumers’ intents and pick keywords to search for their offer.
We investigate and emphasize crucial sentences that lead to an inquiry or purchase.
We will do a technical optimization of the website, evaluate its code, structure, content, speed, and other possible visible restrictions on search engines.
We will create a use content package tent with especially relevant keywords and acquire high-quality connections to your website.
The procedure to put a website on Google
According to its requirements, search engine optimization of the website is a complicated procedure uniquely created for each customer. However, when you st-collaborating ration with us, you can differentiate between placement phase cement on the Internet.
Strategy and Analysis
The main phase involves establishing the assumptions of the successful website placement project. We started a collaboration with Google in website placement by looking at the present state of your website and other areas that will influence our campaign.
This is the only method we can recognize the strengths and weaknesses of your website to meet your audience’s search engine positions tactics.
We do a market study in your sector, analyze the competitors and develop a consumer profile. Our analysts split the whole procedure into distinct positions. Thanks to properly chosen search engine optimization methods, prospective consumers will find intents and terms for their products. We shall examine which of these lead to an investigation or a buy.
Business study – the Google search engine optimization pages also consider fundamental elements such as market analysis in your industry and identifying the target audience and their requirements and expectations. On this premise, we create a profile of a prospective customer.
Phrase analysis – We create a matrix of terms linked to your product and the wants and intents of your consumers through a linguistic profiling process using specialized technologies. We assess the sentences in terms of popularity, search trends, and conversion value.
Competition analysis – we examine your immediate rivals’ websites, which are now in the top ten. This allows us to select a point of departure, and we do all possible to guarantee that your site is quickly better than your rivals.
Audit and improvement
Preparation of suggestions on optimization for business placement on the Internet. We will evaluate your website from a technical point of view, e.g., code, URLs, meta-tags, contents structure, internet links, navigation system, operating speed, and other possible search engine visibility limits.
It is purely technical and strategic work that provides us with the foundation for future work inefficient online search engine optimization. You may be certain that our specialists, who have done so hundreds of times, can provide efficient placement optimization suggestions on the website. SEO agency offerings usually involve such activities.
Regardless of the kind of SEO you select, several website functionalities and usability suggestions for optimal conversion are received. This allows you to maximize the revenues from your advertising Because most visitors are your clients. The length of website placement depends on how all suggestions are implemented.
The expansion of a website’s contents with fresh, securely positioned texts is the only trustworthy and efficient method to add sentences to this website. At the same time, content appreciates consumers who get high-quality product descriptions, classifications, experts, and how-to guides.
The sentences discovered using the tools for website placement alone are not sufficient. Google assesses websites in terms of their user usage, which is why it is so essential to have original, engaging, and complete material on the website. We integrate themes that are often sought to educate your prospective consumers.
Based on the matrix of words produced in placing the business on the web, we thus build an extension that makes it easier for Google to identify your website’s subject.
Inbound Marketing is one of the fundamental components of Google’s successful website placement strategy. This step involves diverting traffic from topically connected portals to the website. We engage in important forum and blog conversations that attract interest in your goods or services.
Social Media – we expand the natural reach of social media postings and foster the participation of your supporters.
Valuable links—Through expert search engine optimization tools, we will assess the existing incoming link profile with certainty and develop a successful and secure plan for its growth. We diversify the quantity, speed, and diversity of connections acquired by continuously making sure that the content environment of the link is connected to the material it goes to.
Creating an efficient website placement in building a useful link profile is one of the most significant elements in the Google search engine algorithm.
We will assess the existing incoming connection profile and develop an effective and safe search engine optimization and growth plan. We vary the quantity, speed, and diversity of connections acquired by continuously ensuring that the content environment in the link is connected to the material to which it leads. You may be confident that our specialists acquire high-quality connections organically and securely to your website, which will increase their popularity efficiently.
Not only are we focused on consumers using the Google search engine, so we worry about your company’s visibility in social media, fora, and business directories. This approach offers a twofold advantage – it enables people to access your website and acquire important connections.
Conversion and optimization
We’re always looking for ways to improve our return on investment (ROI). This step in the process of optimizing sites for search engines is crucial. We provide a useful conversion optimization solution as part of our website SEO service.
We concentrate on improving conversions and boosting the Return on Investment over time (ROI). We aim to create as many sales as possible while keeping our SEO efforts under budget.
We make adjustments to the look, structure, and content of the website and continuous updates to marketing campaigns as part of conversion optimization. The aim is to maximize the potential of website visitors and create as many conversions as possible via search engine optimization.
Optimization and measurement
We are continuously improving our website search engine optimization process; we know what to do and how to do it, and we use the most effective methods. The SEO and search engine marketing industries, like Google’s algorithms, are continuously evolving. Our job is to keep track of these shifts and respond appropriately, adjusting our website search engine optimization strategy to the latest trends. We review the possibilities for improving website exposure and looking for other ways to enhance search engine placement regularly.
SEO and website search engine optimization services benefit from quantifiable results, such as increased keyword rankings and website visitors, but most importantly, increased conversions, such as inquiries or sales. We ensure that we report on the efficacy of our operations regularly from the start of our relationship with the customer. The length of time it takes to position a website is determined by how the suggestions are implemented and the client’s industry.
We track, evaluate, make conclusions, and improve search engine optimization efforts regularly with one objective in mind: to continually enhance the return on investment (ROI – Return On Investment).
How long does it take to position a website?
We examined several dozen websites that we have optimized to see whether they met the following criteria:
How long does it take to position an internet store?
How long does a website’s Google ranking last?
One of the most often asked questions from clients is how long it takes for the first results of website placement in search engines. There is no one answer regarding how long SEO takes for a website. Many variables affect it, including not just the positioner’s expertise and effort, but also competition and changes to the Google algorithm, as well as the state and quality of your website. However, we’ve seen certain trends after many years of Google website optimization. We’ve chosen three example pages to help you learn how long it takes to position websites in Google properly and what factors impact job efficiency. To utilize their example to explain what characteristics of the website actually influence when SEO benefits emerge, we’ll go from a local website to a national shop. Find out which page type you belong to and how long the SEO procedure for your website may take. Look at this article: How long does it take to position a website and a store?
What does it cost to position a website?
Expert pricing quotes for search engine optimization
Our website search engine optimization efforts are neither costly nor inexpensive; they are mainly effective. We have various pricing packages available, each with a varied scope of activities and a different number of essential words, i.e., those on which we lay the most focus in terms of boosting exposure.
Any CMS may be effectively positioned in search engines.
Examine how to position a website successfully on various CMSs.
Support for different CMS systems is included in our website search engine optimization package. We provide expert search engine optimization for websites, regardless of the content management system (CMS) they use. We have considerable expertise in optimizing websites using the most popular CMSs and less common and unique. For our SEO specialists and website technical optimization experts, each CMS provides a unique set of options. At the same time, we are one of the International SEO Agency’s finest and most highly regarded companies for efficient Facebook and Google website placement.
According to builthwith.com, we have extensive expertise in website placement and optimization for the most common CMS systems.
Joomla \sDrupal \sSilverstripe
Blogger \sBitrix \sTypo3 \sWix
The most popular CMS systems that we position are WordPress, Joomla, and Drupal. Our experience, however, allows us to effectively position any CMS system in Google, including Blogger, Squarespace, Wix, Laravel, Typo3, SiteCore, CMS Made Simple, Website x5, Apache Lenya, Batflat, Bitweaver, Concrete5, e107, Geeklog, MoziloCMS, MySource Matrix, Orchard Project, PHP-Fusion, PHP-Nuke, SilverStripe, Textpattern, Quick.CMS, Modx,
BENEFITS TO YOU
Optimization of a website
The optimization of a website is an essential aspect of online search engine optimization. It enables you to enhance your website while keeping Google robots and users in mind. You have a higher chance of getting shown on Google’s first page if you have a well-optimized website. Our expertise and knowledge in website optimization can help you improve the effectiveness of your website.
The cost of website placement includes conversion optimization!
We incorporate conversion optimization and a steady rise in the Return on Investment (ROI) ratio in our SEO service when executing website search engine optimization initiatives. Our aim with our SEO strategies for businesses is to produce as many sales as possible while staying under budget.
We successfully increase sales. Our campaigns are entirely self-funded.
We not only bring traffic to your website, but we also route it in such a manner that it is used as efficiently as possible due to our expertise and experience in improving the conversion rate, thanks to Google placement.
ADS OR SEO?
The finest investment is in online search engine optimization.
Effective website placement on Google paid on a monthly membership basis ( Check search engine optimization pricing list ) is like a smart investment. The SEO results are improving with each passing month of the campaign: the number of relevant visitors to the website and the number of conversions are steadily rising. As a result, when an SEO campaign has a set price, the average conversion cost decreases over time. Although you must wait for the results, good website placement on the Internet is one of the most lucrative internet marketing services in the long term.
Furthermore, if you stop optimizing and search engine optimization your website, the benefits would not vanish suddenly. During the collaboration, you will get technical optimization, comprehensive website content, optimization suggestions, and the creation of the incoming link profile, among other things. Adwords ads, on the other hand, although providing quick results, do not provide any long-term advantages.
How can I see how websites are positioned on the internet?
It’s only reasonable that you want to be certain that your website needs placement before paying for it. Especially if you’ve utilized Google’s search engine optimization services in the past, first and foremost, before we do anything for you, we will perform a website assessment to determine what activities will be required and the current state of your website. Find out what an SEO audit for a website entails.
How will you be able to verify it on your own? Make use of the available resources. We suggest utilizing tools like: to evaluate the website’s placement, as well as its optimization, visibility, and terms.
- SEMSTORM SEO
How is SEO working for my benefit?
Do you not know if investment in the placement of the site is worthwhile? See how positions function and how they help our customers’ company development:
Search engine optimization increases website exposure in the results of the search.
This implies that your website gets closer to the first search results page and will eventually be in the top 10 pages on Google each month of activity.
The number of visitors to this website rises.
When your website is already in the 10 top search results due to its placement, we ensure that visibility is reflected in the number of visitors, for example, by improving the visible content in Google’s search results and other SEO optimization efforts.
Optimization and search engine optimization boost sales and create profits
It is time to take care of your return on investments; we analyze the effectiveness of visits and optimize the conversion rate in plain language; we do everything possible to make a purchase or send a query to people who are visiting your site without any problems, and this is an element of website search engine optimization.
You are waiting for a specialized SEO team.
We are the only business to be on the market. The SEO Specialist, the webmaster, the Link Profile Specialist, the Content Marketing, and the conversion optimization specialists are all experts on each of our projects.
Without a dedicated customer service specialist that monitors the SEO strategy, effective communications between an experienced team and your business would not be feasible. It will offer the required expertise on the actions undertaken, provide reports, evaluate the campaign’s effect on your company and set further objectives on your site with you.
Wide placement + location
We manage Google’s most efficient wide search engine optimization that enhances the reach, image, and sales of our enterprise in the International user market, as well as cost-effective local placements for local businesses alone.
Want to place websites professionally in Silesia or maybe Greater International SEO Agency? The popularity of local websites linked to a particular city is due to market size, service demand, and even the confidence placed in local SEO campaign providers. We show the average monthly search number (for 2016) of the major towns in the International SEO Agency using data from the Google Keyword Planner tools. SEO strategies focused on local keywords may vary considerably in competitiveness and popularity of phrases,
SEE THEY IMPORTANT
Hit! We optimize the conversion to the website pricing
We also optimize conversion and gradually increase the Return on Investment(ROI) relationship to our SEO offering while executing website search engine optimization strategies.
Our objective is to create the greatest amount of sales feasible for businesses in the context of our SEO efforts.
Consequently, our campaigns are no templates for your business – everything we do is suitable for your company and customers. We operate differently with an internet shop, a developer, or an industry busily.
We are efficiently building sales. Our self-financing campaigns
With our know-how and expertise in improving the conversion rate, we are not just transmitting to your website; we are mainly directing it to ensure its efficient usage.
Everything with one aim – to increase your company’ earnings. See more about optimizing conversion!
FAQ Positioning Pages – Frequently Asked Questions.
We already hurry with the response if you ask what the SEO is, what it’s like, and what impact these actions have on us! Review the questions commonly asked – SEO
- When am I going to notice the SEO effects?
The benefits are gradual but steady, from week to week of successful Google Positioning ads. We get the optimum impact after about 4-6 months, which we then progressively enhance. There are numerous variables such as The waiting time for the Website placement impact
Domain Age and History (was it previously positioned)
Link inbound profile Technical structure of the Company’s website content (local, nationwide, online store)
the amount of very significant sentences
- Is there guaranteed outcomes on the website positioning?
You can place the website in the search results, but the sales outcomes also rely upon many other variables. We also can not promise anything since we cannot anticipate certain modifications of Google’s algorithm. Nevertheless, we promise that we will place ourselves according to our best expertise and consider the suggestions of Google. Our customers’ success stories demonstrate the efficacy of our efforts.
- How to assess positioning effectiveness?
Many sentences in Google’s topics can be verified in SEO tools, show a well-located page, and traffic to this website continues to increase. The impacts of website placement in conversions – purchases made and complicated inquiries – are measured as actual advantages for Google and return on investments. SEO is one of the greatest ways of profit generation online and is thus a measure of our SEO efforts’ effectiveness in sales and the number of RFPs.
- Positioning of the website – how is it working?
Search engine optimization of websites is a process in many stages. We begin with a definition of audit and strategy. Then we do the website’s technical optimization. After this phase, cycle operations start — website content optimization, including phrase selection and execution, internal links, and off-site optimization. By improving the conversion rate, we also gain search engine optimization efficiency.
- What costs the placement of the search engine?
The price of a website’s placement varies according to the breadth of activity, s, cope, and site objectives. The rates of our online presence start at 1,300 USD net and vary following our activity bundle.
- What is SEO and what does it mean?
SEO is short for optimizing search engines and implies optimizing search engines on the website. Technical actions inside and outside the website are carried out as part of the optimization designed to enhance the website’s value in evaluating the search engine algorithm. SEO for different search engines may be implemented, however in International SEO Agency, website search engine optimization efforts mostly concentrate on Google’s search engine criteria and guidelines.
- What is SEO or PPC better? 7. What do I decide to do?
Both initiatives are designed to promote Google’s business. The website is visible as a consequence of SEO in organic search findings – most often as a conventional text result and as a v and as graphics and zero in featured snippets.
Consequently, the advertising of the business may be seen on the top of Google’s search results, but it may also be shown on prominent websites, in apps, and on YouTube as a text or graphic, depending on the kind of campaign.
Efficient client acquisition is allowed in both activities. Long-term collaboration is essential in terms of search engine optimization. You must wait several months for the benefits type of collaboration benefits because sales may be increased while a set budget is maintained. In contrast, when the Google Ads account is credited and the campaign correctly set, the business will be shown in Google even on the same day. Increased campaign efficiency, however, demands raising the budget most frequently.
The combination of the two actions is a fantastic concept for a beginning. Google Ads will let you quickly contact prospective consumers and fill the gap, waiting for search engine optimization results. Both PPC and SEO efforts improve your chances of sales.
- Does SEO pay for Worth? Isn’t the choice of other hobbies better?
Marketing on the Internet provides excellent possibilities. We specialize in placement since we believe it is the most efficient and lucrative way to achieve online sales. In Google Ads & Facebook Ads Systems, many of our customers utilize PPC campaigns in addition. Further efforts in the area of content marketing are also carried out. Testing, analysis, and effective assessment should be used to choose online marketing initiatives. Unless proved in its particular instance, no action may be deemed ineffectual.
- How do you position your website on your own?
Are you wondering how to conduct SEO on your own without the assistance of a professional? Independent work in website placement is unquestionably more time-consuming and presents a bigger difficulty than, for example, managing your own Facebook page. It would help if you considered paying for website search engine optimization and entrusting it to professionals who have the knowledge and skills to implement technical aspects of website search engine optimization and optimization on Google. If you do not have any previous experience in this area and do not know how to position your website based on the current Google algorithms, it is worthwhile to pay for website search engine optimization and entrust it to professionals who have the knowledge and skills to implement technical aspects of website search engine optimization and optimization on Google.
- Is Google website placement available to everyone?
No, search engine optimization is a service that is mainly targeted towards businesses looking to increase their sales due to their efforts. The cost of effective website placement is not insignificant. Therefore the decision to use this type of internet marketing should be based on the company’s objectives. Businesses, online shops, and websites that provide services should consider search engine optimization a viable marketing strategy. Over time, the gains produced by search engine optimization will much outweigh the costs associated with it every month. If you have a blog, it is certainly worth your time to do some basic optimization and identify and correct any mistakes that may negatively affect the page’s visibility on Google. The cost of placing and optimizing a website on Google may be out of reach for bloggers just starting and don’t know how to monetize their blog’s traffic.
- Website placement – is it a subscription service or an actual service?
Subscriptions are something that we pay for at our organization. Settlement for the impact is predicated on the assumption that the client will pay only after achieving the desired result as stated in the agreement. With these procedures in place, the agency’s first goal is to provide an invoice result as quickly as possible to the client. Experience has shown us that fast results in SEO are linked with risk and, in the long term, do not result in advantages from placement in the search results. The membership, which is a one-time payment, ensures natural activities, for which you may have to wait longer, but the benefits are long-lasting and worth it to wait. We take a strategic approach to search engine optimization and consider long-term consequences. Also, keep an eye out for the “no-contract” stance that freelancers often provide.
Does it make sense for me to make any changes to the website’s search engine optimization?
As part of the search engine optimization process, we carry out tasks like technical optimization of the website, content expansion, and text saturation with terms, among other things. These activities include making modifications to the page, including changes to the content, the layout, and the code that makes up the page. In the absence of any modifications to the website, all position management efforts would have to be confined to off-page operations. According to us, the restricted scope of operations will not result in the anticipated efficacy in the long run.
- Is it possible for you to position my website without using any keywords? I’m concerned that they may seem unnatural.
The goal of placement is to have the website appear on Google when relevant business terms are searched for. For a page to be associated with a phrase, the phrases must exist on the page in text format. Our copywriters are well-trained and experienced professionals who create texts with phrases while retaining the natural tone of the content they are working on. When producing material for website search engine optimization, content creators consider the audience and how the texts will influence the image of the website in the eyes of the target audience. It is one of the essential SEO tasks, and it produces positive effects when terms are included in your website content.
- How will you keep me informed about the results of website positioning?
Our customers are provided with frequent updates. No matter how often we get reports, we continue to provide information on current development. The guardian communicates with us via phone to discuss the activities and their impact on the child. We withhold information from our customers, and we do not expect them to be familiar with complex technologies. In addition to being informative and well-structured, the reports need no expert knowledge to read and understand what is being reported. If, on the other hand, the client wishes to monitor the development themselves, the training we provide in the usage of Google Analytics will be of assistance.
Is it possible for me to be engaged in any search engine optimization? Is it necessary for me to have the technical expertise to work with an SEO agency?
All website search engine optimization efforts are carried out by the team allocated to the project, which includes SEO experts, copywriters, and a tutor, for the most part. However, you will be required to contribute to the implementation of their activities, including the acceptance of selected keywords, changes to the website and content before publication, and the implementation of optimization recommendations, which may include fixing technical errors or altering the website code. Many customers collaborate with their IT experts to carry out these operations; thus, technical knowledge is not required in reality. Still, the ability to carry out activities via continuous verification, efficient approval, and commissioning suggestions to their IT specialist is required.
- Is it necessary to have SEO meetings as part of a collaboration with an SEO agency?
Contact with the customer is something that differentiates us from our competitors in the marketplace. We make up for the lack of meetings with frequent chats and teleconferences, even though search engine optimization does not need them. Because we have been successfully addressing all essential topics connected to the placement of your website for years online and over the phone, you will not have to waste your time attending meetings. We can set up a meeting if that is what you want and need. The training sessions that we arrange for our customers regularly provide an excellent chance to get to know one another.
- Is it possible for me to quit up placement if I discover that it is not for me?
Pay close attention to the notice period before signing a contract with an SEO firm. It’s still possible to discover SEO companies that attempt to keep clients by offering contracts with no option to terminate, even if the contract is just for a few years. We do not use such tactics because we think that the high quality of our operations, the excellent customer service we provide, and, above all, our efficiency are the primary reasons for our customers to continue to work with us for many years. We have short notice periods, and if you decide to leave SEO for any reason, we will end our collaboration with you within the time period stated in the contract.
How can I select the kind of placement to use? Which one will be the most appropriate for my company?
This is a critical issue, particularly in light of the financial implications. Our offer categorizes activities into three categories: local search engine optimization, broad search engine optimization of websites, and shop search engine optimization. Each type is distinct in terms of the breadth of activities, the amount of labor required, and the objectives that must be achieved. Local placement implies that visitors in the local area will be reached, which will be beneficial for tiny websites. Wide placement is a universal service that is targeted at consumers all across the country and those that have large websites, fierce rivalry, and a broad range of products and services to advertise. However, when it comes to online shops, there is a distinct set of actions that must be performed due to the high number of subpages and content that must be optimized. You are not required to choose which category you would best fit into on your own.
Is it feasible to do SEO without a contract?
SEO performed without a contract is very dangerous. They are often offered by freelancers who do not operate under the umbrella of a recognized company. Such collaboration does not imply the execution of a dependable and competent SEO strategy. Experienced SEO professionals, especially from renowned SEO firms with an excellent reputation among their clients, should be trusted with Google search engine optimization.
The best way to deal with an SEO firm
Not sure what website placement is or how to position your site? Fear not. Experts in this field will gladly assist you. Remember that mutual collaboration is crucial. Do you outsource the agency’s website search engine optimization so you can focus on your tasks? Not if you value outcomes. Cooperation with the positioner enables him to better tailor the approach to your requirements and outcomes. What can you do to improve your website’s search engine optimization?
I. Agency co-operation
We split the activities into two categories: agency collaboration and non-web search engine optimization efforts. When working with an agency is all about making changes and communicating effectively. Your time and dedication are vital to the agency’s success, particularly early on. See where the agency needs your help.
a) Optimization suggestions implementation
An SEO agency’s work usually starts with an audit. Our website audit includes more than simply technical problems. We also evaluate your website’s sales potential – if it is user-friendly, simple to buy, or contact. The final result is a set of search engine optimization and conversion optimization suggestions. Implementing suggestions is a critical part of the process. Whatever the positioner does. If you don’t make the suggested adjustments, you may never see the desired outcomes. Why don’t consumers follow optimization advice? They may not have the know-how. If you have a similar issue, contact your agency for recommendations. But don’t file the suggestions away.
b) Strategy acceptance
The agency creates a search engine optimization plan, but it doesn’t know your business as you do. Your commitment is required now. Agencies employ various models: they provide an action plan for review, we set up a phone call to discuss and approve it. It’s not about adopting the plan “for the sake of peace.” This is a critical step in the efficacy of subsequent activities. So take the time to examine the agency’s plan and potentially make changes.
b) Verification of the phrase list
Depending on the agency’s proposal, you should get a list of search engine optimization phrases. Your approval should incorporate both the words’ qualities and their use in gaining a consumer. In addition to competition research, the individual selecting the words is not an industry specialist. The tools may propose a term that does not fit your offer; therefore, we rely on your help. Examine the phrases’ content. Also, consider if the words relate to key goods and services. Let us know whether the term represents a product or service that you wish to retire.
d) Accept website modifications for Google search engine optimization
Search engine optimization your website may need modifications to its look. Adding text boxes is common. Because content is one of the SEO pillars, expect adjustments if your website is simply visuals. The SEO expert will probably advise preserving the page’s essence by putting the content lower on the page. Not without your permission, of course. This is another case when even a modest contribution is required to keep the effort continuing.
e) Adoption of conversion optimization suggestions
Conversion rate optimization isn’t common in search engine optimization offers. If you’re fortunate and the SEO agency advises you what to do on the website to make consumers’ lives simpler, utilize it. We do this, but we also realize that our modest suggestions are often overlooked. You’ll receive a list of tiny adjustments that add up.
II. Website search engine optimization activities
Search engine optimization of your website isn’t enough. Along with investing in search engine optimization, you must also focus on other elements of your website’s sales, not only Google. What are these tasks?
a) A company blog
A blog on your company’s or store’s website has numerous advantages. First, a blog is a place to connect with readers (not customers yet). To impart information, not to sell, the material must be useful. The supply of quality material rich in long-tail terms is a search engine optimization advantage. The blog will enable the website to be found on Google for both guide and non-guided terms. The agency may assist you in running your blog by preparing long-tail terms or generating material with your input.
b) Enhancing the offer
We can get your website in the top 10 and increase traffic. However, several variables influence whether they will accept your offer. Assume customers will compare you to your rivals.
Customers want your goods and services, and you demonstrate them in a manner that makes them want to purchase them.
You have excellent pricing – we don’t want you to compete on price, but if the same thing is cheaper on the same conditions at a dozen other shops, there’s a slim chance the consumer will pick you.
Is it easy to locate the required goods, or does the client have to fill out a long-form before purchasing? In short, make sure your offer requires no effort from the client.
Your website is user-friendly – a good and functioning website builds trust and image. Unprofessional logos may be overlooked in the sales process. The customer decides whether to spend money in this online shop or with this contractor based on such trivialities.
b) Customer care
Let’s suppose you have a fantastic deal and a wonderful website, but your customer service is lacking. You don’t respond to emails and don’t want to call? Are you losing track of orders? Affects the buying choice Good pre-and post-sale service builds loyal customers. Examine how your workers interact with consumers, how quickly orders are processed, and how well services are delivered.
c) Image on the web
Online reviews are vital in the buying process. Positive feedback is harder to come by. It is important creating a system that reminds consumers of the simplest method to provide feedback. Consider Booking.com, which would not be as popular without reviews. The site would be less trustworthy if it did not solicit user input. Every time we stay somewhere, we get an email asking how we liked it. The questionnaire is designed to make giving an opinion as quick as feasible. Google is the same. If you use Android, you may be asked about your destination (restaurants, service outlets, shops, and even institutions). Nothing prevents you from using this approach and asking pleased consumers to write a review. Notably, views are now considered a ranking element. Thus the advantage is doubled.
f) Success tales
Collaboration tales go beyond views. If you can explain the difficulties, consequences, and even exact numbers of delivering a service to a customer, you offer another client a reason to select you. Looking for ideas? See how we define success.
As you can see, your input is vital to Google’s placement. SEO requires some that will do the job perfectly and will not ask questions, but are you sure they perform as your business requires? We believe that strong client collaboration is essential when developing a search engine optimization strategy. You must also know your industry, your consumers, and, most importantly, your company. Finally, following an SEO agency’s advice will take time and effort and provide noticeable benefits.
EFFECTS OF SEO
How can the efficacy of a company’s website placement be determined? Acquaint yourself with tools and methods.
Is it always true that a rising number of visitors or a big number of top-ten keywords determines Google search engine optimization effectiveness? SEO is a more involved procedure. Website placement should be evaluated in light of the company’s sales performance and business objectives. On the other hand, we have various other indicators that web search engine optimization is being done correctly on the path to a sale. How can the efficacy of placement be quantified at each step of activity? Discover how to evaluate the impact of SEO on your own using common tools!
Google term visibility
The visibility of the website on Google is one of the most apparent SEO impacts. However, initially, the increased exposure will affect promotions on distant pages of search results. As a result, manually verifying this would be challenging. We will monitor the number of keywords for which the page is visible on Google and how exposure grows over time using the proper tools (or decreases if the activities are carried out ineffectively).
Visibility tests may be conducted using the International user Senuto and SEMSTORM programs. Both are recommended for analyzing International user web pages. We’ll determine how many terms the website appears in the top ten and top three. Additionally, we will identify the most frequently used keywords and compare the website to the competitors. What data are generated by such tools?
The methods listed above enable you to assess whether or not your web site’s exposure is growing. This is particularly critical in starting the search engine optimization process when the website ranks in the top ten for keywords containing the company or brand’s name.
Is it usually this vibrant? After all, the tools indicate that visibility is not rising at all. The positioner should then alter their approach. Perhaps he selected too aggressively or neglected to account for a high level of competition. Often, the lack of visible changes is the consequence of… unintentional modifications to the website that the positioner suggested. Then you should make up for it immediately, which will result in increased exposure and website search engine optimization outcomes.
Measuring website traffic
Without a doubt, the first “concrete” impact of placement will increase website traffic. It may be examined using Google Analytics, which provides information on page visits, sessions, and users. It’s important to use Google Analytics and compare the website’s increasing traffic to the number of conversions and the source of visitors.
It is critical to verify that this traffic originates from Google’s organic results. Particularly if there are other campaigns – PPC, social media, etc. – in addition to search engine optimization. Search engine optimization results in a rise in organic traffic, but it is also partly apparent in referral and direct traffic.
Regarding page visibility, it’s worth noting that visits do not occur instantly. Not sure when to anticipate them? See our post on the duration of page placement.
Google page’s click-through rate
It’s worthwhile to analyze the click-to-impression ratio utilizing the Google Search Console tool. CTR indicates if the page’s description and title in the search results encourage visitors to visit. If we have a high volume of views but a low volume of clicks, it’s worth examining if the meta title and description optimization consider not just placement but also the user’s requirements.
The objective is not just to be seen on Google but also to attract a client. If we’ve already appeared in the search results, let’s use this appearance to entice the visitor to come and learn more about the offer.
The quality of website visitors
After many months of placement, you may be pleased with your website’s increasing traffic. However, volume alone is insufficient to help your company. Analyze the quality of visitors, i.e., determine if they contribute to sales growth. Google Analytics will also come in useful in this situation.
The Google Analytics conversions report enables you to determine the source of conversions. Nota bene, for a more comprehensive view of the issue, the Top Conversion Paths report is preferable. If we utilize the target conversion data, we can determine which channel generated the visitors.
However, the user’s route to conversion is often lengthy and convoluted by many prior visits. As such, it is critical to understand where it originated for the first time. This is what we shall discover via an analysis of the most frequently used conversion routes. For instance, consider a scenario in which the initial visit results from placement and the last visit results from conversion, such as remarketing.
It is worth investing in all channels that appear on the most popular routes, not just the most successful.
Additionally, it is worthwhile to track visits to subpages involved in the sales process, such as offer pages, pages with contact information, sites with the company’s location, and pages with pricing. We would not track online conversions; instead, we will track how many people saw the offer and phone number and then correlate it to shop or showroom visits and client calls.
What else should be quantified in search engine optimization?
The preceding collection of SEO metrics is intended for website owners and administrators. To which you may also join, this group is particularly interested in learning how and if search engine optimization aids in company growth. However, along the road, there are several other factors that we, the agency, are evaluating to determine the efficacy of search engine optimization, including the following:
We examine the incoming link profile in Ahrefs, we verify the indexing and visibility of specific subpages on Google, and we check for content duplication using tools such as Copyscape. Sitelinera’s visibility in comparison to competitors – we determine which additional keywords should be included in the SEO campaign and evaluate the competition using Senuto, SEMSTORM, Ahrefs, and Surfer SEO.
Measuring placement from the customer’s perspective should involve examining page visibility, visits, and purchases. At each step, tools and professional expertise will be used. Our reports are always concluded. It is preferable to examine the acts rather than the consequences, particularly in the beginning. Therefore, during the first several months, inquire about the agency’s work on your website.
How to rapidly inspect and assess the performance of an SEO / SEM agency?
The agency is uneven. Because search engine optimization websites may include various actions, the results can also vary considerably. How do you assess and monitor the work of an SEO firm to ensure that everything is proceeding as planned?
We’ve already discussed on our blog the types of questions to ask an SEO agency before deciding to work with them. In this post, we’ll discuss how to monitor an SEO agency’s performance. Whether you’ve worked with a single agency for a month or ten years, you’ll learn what to look for, how to evaluate your work, and when to consider switching website SEO agencies.
What is website positioning?
Search engine optimization is a comprehensive activity promoting a website on the Internet and our specialty at the same time. Thanks to search engine optimization, your website is displayed on the first page of Google search results (in the top 10). High positions in Google translate into more traffic to the website and, as a result – more sales.
The goals of website search engine optimization are:
- improving the visibility of the website on Google
- achieving page visibility in Google’s top 10
- increasing the number of visits to the website
- increasing sales
What influences the positioning of websites? Ranking factors.
A page’s position in search results is influenced by ranking factors, i.e., factors that Google considers when evaluating a website. These are not guidelines explicitly defined by Google but actions based on the SEO experience. Over time, as Google’s algorithm changes, so do ranking factors. Some actions cease to be effective or may even contribute to the imposition of a filter on the website by Google. None of these actions is a recipe for success and should be viewed as a guideline, not a rule. We can divide the ranking factors into:
- on-page – activities within the website
- off-page – off-page activities, including link acquisition
- usability / functionality – activities aimed at improving the user experience on the website
- The number of domains the links come from
- The number of linked pages
- Link text (anchor)
- Alt Tag on photos with incoming links
- Links from .gov and .edu domains
- The authority of the linking party
- Linking domain authority
- Links from competitors’ websites
- Links from pages of dubious value, the so-called bad neighborhood
- The authority of the home page on the linking site
- Nofollow links
- Age of the domain from which the links come from
- Domain age
- Phrase in the domain name, preferably as the first word in the domain name
- Domain history
- Exact match domain (domain name = keyword)
- Domain Authority
- URL length
- Domain Trust / Trust Rank
- Server location
- SSL certificate
- Diverse types of links
- Links from 301 redirected sites
- Internally linked phrases between subpages
- Title of the link
- The location of the link in the text
- Location of the link on the website
- Thematic compliance with the content available under the linking domain
- Thematic compliance with the content of the page from which the link comes
- A phrase in the form of the name of your brand / page in the title of the linking page
- Regular increase in links to the website
- Links from sites with high authority
- Links from the sources section on Wikipedia
- Age of links
- Natural link profile
- Cross-linking with other sites
- Links from User Generated Content
- Links from redirects 301
- TrustRank of linking pages
- The number of outbound links from the page
- Links from the forum
- The volume of the content from which the link comes
- Quality of the content from which the link comes
- Site-wide links, available from every subpage
- Public information about the domain in the WhoIs system
- Penalty imposed on the domain owner in WhoIs
- Phrase in title
- The phrase is the first word in title
- Phrase in description
- Phrase in heading h1
- The volume of content on the page
- Active table of contents on the page
- Content saturation with keywords
- Additional words in the content building its subject
- Words that build the subject of the content in title and description
- The merits of the content
- HTML-based page loading speed
- Page loading speed based on data from Chrome
- Duplication of content
- Canonical links
- Optimization of photos and graphics on the website
- The scope of updating the content on the website (large vs. small changes)
- History of changes on the site
- The content of the keyword in the first 150 characters of the text
- Phrases in headings h2, h3, h4
- The quality of outbound links
- Thematic compatibility with the pages you link to
- Correctness of texts – grammar, spelling, typos
- Copying content from other sites (e.g. manufacturers’ sites)
- Adapting the website to mobile devices
- Website functionality on mobile devices
- No access to relevant content on the mobile device
- Additional, useful content to supplement the text on the page
- Content in drop-down text boxes
- Number of outbound links
- Graphics, video and other multimedia content
- Number of internal links pointing to the subpage
- The quality of internal links pointing to the subpage
- Broken links
- HTML errors, no W3C validation
- Numbered lists, bullets in the content
- Page age
- User-friendly website design
- Valuable content that benefits users
- Contact page
- Site architecture
- The frequency of adding new content to the website
- Addition of a sitemap
- Duplication of metadata
- Crumb menu
- Materials embedded from Youtube
User interaction factors – increasing the user experience on the website:
- CTR in Google for strategically most important phrases
- Google CTR for all phrases
- Bounce rate
- Traffic from the direct channel
- Returning users
- Pogosticking, i.e. escaping from a page and choosing another one in search results
- Blocked pages
- Bookmarking a page in Chrome
- Number of comments
- Time spent on the site
1Focus on getting inquiries and sales2Direct contact with an SEO specialist322 years of experience in the industry4Transparent rules of cooperation, without a long-term contract5Transparency in reporting the results of search engine optimization and optimization6Conversion optimization as an element of search engine optimization
The process of positioning a website on Google
Website search engine optimization is a complex process designed individually for each client according to their business needs. However, you can distinguish individual stages of search engine optimization on the Internet, which you can expect when cooperating with us.
Preparation of optimization recommendations for the search engine optimization of the company on the Internet. We will analyze your website from the technical side; we will examine, e.g., code, URLs, meta tags, content structure in terms of building thematic silos, internal linking, navigation scheme, speed of operation, and other potential visibility limitations search engines.
It is strictly technical and strategic work that gives us the basis for further activities ineffective web search engine optimization. You can be sure that our experts who have done it hundreds of times know how to build effective website optimization recommendations in search engine optimization. Usually, an SEO agency offers to include this kind of activity.
Regardless of the type of SEO you choose, you will receive a set of recommendations for improving the functionality and usability of the website in terms of conversion optimization. This will allow you to increase the profit from your campaigns – most of your visitors will become your customers. How long website search engine optimization takes depends on the implementation of all recommendations.
How much does website positioning cost?
Positioning – price offers from experts
Our campaigns for effective website search engine optimization are neither expensive nor cheap – they are primarily effective. We offer several price packages with a different scope of activities and several essential phrases, i.e., those on which we emphasize the first place in terms of increasing visibility.
How does SEO work to my advantage?
You do not know if it is worth investing in website search engine optimization? See how search engine optimization works and how it supports business development for our clients:
Search engine optimization improves the visibility of the website in the search results.
This means that with each month of activities, your website is getting closer to the first page of search results and finally to be in the top ten pages on Google.
Search engine optimization increases the number of visits to the website
When, as a result of search engine optimization, your website is already in the top 10 of search results, we make sure that visibility translates into the number of users, e.g., by optimizing the content visible in Google search results and several other activities SEO optimization.
Search engine optimization and optimization increases sales and generates profits.
We built visibility, got traffic to the website, but this is not the end – it’s time to take care of the return on investment; we analyze the effectiveness of visits and optimize the conversion rate, i.e., in plain language, we do everything so that people who visit your website can make a purchase or send an inquiry without any problems, and this is also an element of website search engine optimization.
Positioning wide + local positioning
We conduct the most effective broad search engine optimization in Google, which builds the company’s reach, image, and sales on the International user market, and cost-effective local search engine optimization for companies operating only on the local market.
Are you interested in professional search engine optimization of websites in Silesia, or maybe in Greater International SEO Agency? The popularity of local search engine optimization of websites related to a specific city results from the market size, demand for the service, and even the trust in local SEO campaign providers. Based on data from the Google Keyword Planner tool, we present the average monthly number of searches (for 2016) for the largest cities in the International SEO Agency. SEO campaigns based on local phrases can differ significantly in terms of competition and phrase popularity.
How to work effectively with an SEO agency?
Do you have no idea what is website search engine optimization and how to position your website? No worries. There are experts for this task who will be happy to do it for you. However, remember that cooperation is important. Are you outsourcing the search engine optimization of the agency’s website, so you can forget about it and take care of your tasks? Not if you care about the results. Cooperation with the positioner allows him to adjust the strategy to your needs better and achieve much better results. What can you do to make your website search engine optimization as effective as possible?
I. Cooperation with the agency
We divided the activities into two areas – cooperation with the agency and additional activities beyond web search engine optimization. In cooperation with an agency, it is primarily about implementing the recommended changes and efficient communication. The agency needs a green light to operate, so your time and commitment are essential, especially at the beginning of cooperation. See in which areas the agency needs your support.
a) Implementation of optimization recommendations
Usually, cooperation with an SEO agency begins with an audit. Our audit covers much more than just technical issues of the website. We also assess your website’s sales potential – whether it is user-friendly, whether it is easy to make a purchase or make contact. The result is several optimization recommendations regarding search engine optimization and conversion acquisition. Implementation of recommendations is a fundamental step in the entire process. No matter what the positioner does next. If you don’t implement the recommended changes on the page, you may never get the expected results. Why are customers not implementing optimization recommendations? They may not know how to do this. If you also have such a problem, use the help of an IT specialist or report it to your agency, and they may recommend someone. However, do not leave the recommendations in a drawer.
b) Acceptance of the search engine optimization strategy
The agency prepares a search engine optimization strategy, but it does not know the specifics of your company as well as you do. This is the next step where your commitment is needed. Agencies use different models: they send an action plan for inspection, organize a meeting, arrange a telephone interview to discuss the submitted strategy, and approve it together. It’s not about taking a look at the strategy and accepting it “for the sake of peace.” This is an important stage on which the effectiveness of further actions depends. So find time to reliably evaluate the agency’s proposal and possibly add your comments and modifications.
c) Verification of the list of positioned phrases
Depending on what the agency proposes, you should receive a list with a certain number of phrases for search engine optimization. Here, your acceptance should include both the merits of the phrases and their usefulness for acquiring a customer. The person who selects the phrases uses competitor analysis and various phrase lookup tools but is not an expert in your industry. The tools can suggest a phrase that does not match your offer, so we count on your support. Review the phrases and evaluate them in terms of content. In terms of business, it is also worth assessing whether the phrases refer to strategic products and services. If the phrase describes a product that it wants to retire or a service that has a low margin, we’ll change that, but your commitment is also needed.
d) Consent to changes on the website for Google search engine optimization
Search engine optimization your website may require changes to the appearance of the website. Most often, this is adding text boxes. Content is one of the SEO pillars, so if your website consists only of graphics, be prepared for changes. The SEO specialist will probably suggest a solution that will preserve the nature of the page, e.g., by placing the texts lower on the page. However, it won’t do anything without your consent. This is another example when your participation, even a small amount, is needed to keep the work going.
e) Implementation of conversion optimization recommendations
Optimizing your conversion rate can be part of a search engine optimization offer, but it’s not standard. If you are already lucky and the SEO agency, apart from the recommendations of technical optimization, tells you what you can change on the page to make the life of customers easier – use. We do this, but at the same time, we know that these small recommendations from us are sometimes underestimated. Maybe you’ll get a list of small changes, but all implemented together to make a difference.
II. Activities that accompany positioning on the website
Search engine optimization for your website does not do it all. Parallel to investing in website search engine optimization in search engines, you also need to take care of other sales aspects of the website, not only its popularity on Google. What are these activities?
a) Running a company blog
Running a blog on your company website or online store brings many benefits. First of all, a blog is a space for building relationships with users (not customers yet). The condition is that the content must be valuable – it is a place to share knowledge, not to sell. An advantage that is particularly important from the search engine optimization perspective is providing valuable content-rich long-tail phrases. The blog will allow the website to be positioned on Google for guide phrases and phrases entered by people who are not oriented in the offer. The agency can help you run your blog by preparing a set of long-tail phrases to use or by creating content with your substantive support.
b) Improvement of the offer
We can position your website in the top 10 and gain visits from potential customers. However, many factors determine whether they will ultimately take advantage of your offer. Customers will compare you to your competitors, so make sure to:
- you have an attractive offer – products and services that customers need, shown in a way that motivates them to buy (large, nice photos,
- necessary information in the description, language of benefits)
- you offer good prices – this does not mean that we encourage you to compete with the price, but if in a dozen other stores exactly the same
- the product is at a lower price on the same terms … there is a small chance that the customer will choose you
- you do not require too much from the customer – how many steps does the customer have to take to buy something from you, will he easily find the desired product, or
- must fill out a lengthy form before purchasing? In a word – check if using your offer does not require any effort from the customer.
- Your website is user-friendly – a nice and functional website is not only a matter of aesthetics, but also trust and
- image. An unprofessional logo can seem like a distant topic in the sales process. However, through the prism of such trifles, the client
- assesses whether he wants to spend money in this online store or at this contractor.
c) Customer service
Let’s say you have a nice website ranked in the top 10 of Google and a great offer, but … the customer service leaves a lot to be desired. You do not reply to e-mails, and telephone contact is not an option? Are you not keeping up with order processing? This affects the purchasing decision. Good pre-and post-sale service contributes to building a loyal customer base. Check how your employees communicate with customers, whether you don’t have to wait too long for an order, and the services provided are of the highest quality.
d) Online image
Online feedback plays an important role in the purchasing process. It’s easy to get negative opinions, but positive ones – you have to try. It is worth implementing a system that will remind customers about the possibility of giving feedback most easily. Take an example from portals that would not be as successful without reviews, such as Booking.com. If the portal were not actively gaining user feedback, it would not be so credible. After each stay, we receive an e-mail asking how we evaluate the place of stay. The questionnaire is structured in such a way as to devote as little time as possible to issue an opinion. Google works similarly. If you use Android, you are likely to be asked about your visiting place (restaurants, service outlets, shops, and even institutions). Nothing stands in the way to get inspired by this strategy and ask customers to leave a review if they are satisfied. It is worth adding that recently opinions are referred to as another ranking factor, so the benefit is double.
e) Recommendations and success stories
Collaboration stories are more than opinions. As long as you can describe the process of providing a service for a given client, with challenges, effects, and even specific figures – you are giving an even better reason for another client to choose you. Are you looking for inspiration? See how we describe success stories.
As you can see, your help is critical when it comes to search engine optimization for Google. SEO requires cooperation. There will probably be those who will take over the job 100% and will not ask about anything, but … are you sure that they work as your company needs it? We focus on close cooperation with the client because technical knowledge is not enough when building a search engine optimization strategy. You also need solid knowledge about the industry, your customers, and, most of all, about your business. Finally, implementing all the tips and recommendations from an SEO agency will cost you time and work and pay off invisible results.
How to measure the effectiveness of the company’s website positioning? Learn about tools and techniques.
Does a growing number of visits or a large number of keywords in the top 10 always determine Google search engine optimization success? SEO is a more complicated process. The measurement of website search engine optimization should consider the company’s sales results and business goals. However, we have several other signs that web search engine optimization is being done well on the way to sale. How to measure the effectiveness of search engine optimization at each stage of activities? See how to assess SEO effects yourself using popular tools!
Visibility of phrases on Google
One of the most obvious SEO effects is the visibility of the website on Google. In the beginning, however, the increase in visibility will affect promotions on distant pages of search results. So it would be difficult to check this manually. Thanks to the appropriate tools, we will track how many keywords the page is visible on Google and how the visibility increases over time (or decreases if the activities are carried out ineffectively).
International user Senuto and SEMSTORM tools can be used to test visibility. We recommend both for the analysis of International user websites. We will find out how many phrases the website is visible in the top 10 and the top 3. We will also learn the most popular phrases and compare the website with the competition. What are the data from such tools?
The above tools allow you to determine if the visibility of the website is increasing. This is especially important at the beginning of the search engine optimization process when the website appears in the top 10 most for phrases with the company’s name or brand.
Is it always so colorful? After all, you can conclude from the tools that visibility is not increasing at all. Then the positioner should change the strategy. Perhaps he chose keywords too ambitiously or did not take into account a lot of competition. Often, the lack of changes invisibility results from unintended changes on the website, which were recommended by the positioner. Then you should make up for it as soon as possible, which will translate into visibility and better website search engine optimization results.
How to quickly check an SEO / SEM agency and evaluate its effectiveness?
Agency is unequal. Search engine optimization of websites can involve extremely different activities, so the effects can also differ significantly. How to evaluate and control the work of an SEO agency to make sure that everything is going in the right direction?
On our blog, we have already written about the questions that should be asked to an SEO agency before we decide to cooperate. In this article, we’ll look at how to check what an SEO agency is doing. Whether you’ve been working with one agency for a month or 10 years, you’ll learn what to look for, how to analyze your work, and when to consider changing your website SEO agency.
Customer service standards in an SEO agency
We will start with the cooperation with the SEO agency itself. You can approach that since there are search engine optimization effects on the site, it doesn’t matter how they treat me. However, there are times when you need to report the agency’s actions to your superiors, and the lack of feedback hits you as well. The search engine optimization service is a long-term cooperation, and it is also important who you work with and how they treat you in the agency. So what should you pay attention to?
1. Reporting the effects of Google positioning
How does an SEO agency report the effects of search engine optimization? In addition to standard reports, do they devote time to preparing the analysis and conclusions from the report? Does it inundate you with concepts that are difficult to understand, or does it report activities clearly and simply? If you cannot determine whether the website search engine optimization service has worked, something is wrong if, based on the report you received, you cannot determine whether the website search engine optimization service has worked. Consider whether you can count on someone from the agency to help you analyze and understand the report, at least at the beginning of cooperation, when everything is new to you.
2. How often does the agency contact you?
Is the agency contacting you in addition to regular activity reports? In SEO, it is not enough to establish an action plan once. A good SEO agency observes the effects and is not afraid to modify activities depending on the market, customer needs, and season. And for this, after all, contact is essential. So ask yourself if the agency is contacting you or if you need to solicit contact.
3. To what extent is the agency committed to the implementation of SEO for you?
You can propose one optimization plan and then tick off the next steps, but it isn’t easy to expect spectacular search engine optimization effects. If the agency is committed and really cares about your success, it will not be limited to schematic activities. Sometimes commitment means that the agency will indicate problems with your website that are not related to search engine optimization but affect sales. Good SEO agencies analyze the competition, and on this basis, they inform you how your website ranks compared to the industry and what is worth changing to gain more sales.
4. How well do you know the person contacting you from the SEO agency?
Perhaps a different person contacts you every time, so you don’t even get to know your company. Then it isn’t easy to maintain the continuity of communication. It would help if you introduced the interlocutor to your business each time. There is also the question of competence. Are you talking to someone who has knowledge and experience? Can he answer your questions or get answers efficiently from more experienced colleagues? Do you have a chance to talk to an SEO specialist at all? It is worth answering these questions because customer service should be part of the service if you pay a subscription. Or maybe your consultant or positioner is on LinkedIn? Then you can check for yourself what experience he has and what he did before.
Positioning strategy and quality
You have signed a contract, and you find out that you have to wait for the results. It is easier to wait when you are sure that the agency conducts activities based on a good strategy, with activities optimally suited to your business. Below are some suggestions on what to check in this context before it’s too late:
1. How many customers are served by your positioner at the same time?
It can be different in agencies. It happens that one positioner looks after up to 100 clients and more. A month has approximately 160 working hours. It follows that for you, such a positioner only has an hour and a half a month. It is not much time to be able to act creatively and implement new solutions.
2. Who is a positioner?
The positioner is not equal to the positioner. So check what knowledge and experience the person you entrust to the fate of your site has. Maybe it’s someone who read a few articles about search engine optimization yesterday and will test the acquired knowledge on your website today. Or maybe it is someone who has long passed the testing stage and has developed knowledge about effective actions for many years. Ask or check on LinkedIn who you work with.
3. What is the company’s positioning strategy?
Effective search engine optimization of websites in search engines can mean something different for everyone. So let’s find out what it means for your agency. Ask: how does the agency intend to work on the visibility of your website, what is the schedule of activities, how much time does it want to spend on individual activities.
4. Does the agency ask about sales results?
SEO effects can be measured in tools, but not always. In some businesses, the effects of website search engine optimization can be seen stationary – in the number of calls from customers or in sales in a stationery store. To optimize an SEO strategy, an agency needs this information. Is your agency even interested in how your sales are developing?
5. How is the inbound link profile built?
Link building is one of the most important SEO pillars. Linking can bring great results or harm to your website. It is important to check how the agency intends to obtain links, from what sources, and in what number per month. Ask if the agency uses its own back pages in the SEO process. You can also check the link profile for your website regularly in tools like Ahrefs or Majestic.
6. How does the agency measure the effects of positioning?
What does it mean for the agency that search engine optimization has paid off? Is it just the presence of a page for selected phrases in the top 10? Ask what indicators the agency will pay attention to when assessing performance. Also, check what tools it uses. This is important – it is worth choosing an agency with access to advanced, paid SEO tools, not only to Google Analytics and Google Search Console. What tools do we mean here? For example, Senuto, SEMSTORM, Searchmetrics, Ahrefs, Majestic, Netpeak, Surfer SEO, and other tools with similar functions.
7. Has the agency conducted a competition analysis?
Knowledge of the market and competition is essential to prepare an effective action plan. Search engine optimization in a highly competitive industry is different from a niche: there is a different amount and time of work and a different scope of activities. Make sure your agency has taken this into account.
8. Does the agency optimize its conversion rate?
When there are no SEO effects, it can always be said that the website is to blame. Here, the agency should share its observations with the client and, even if it does not deal with this type of optimization itself, propose optimizing the website to obtain sales. Even if he does not mention that it is not enough to obtain traffic, because sales are also influenced by the quality of the website and the offer itself, it should arouse your suspicions. The SEO expert knows that the impact of SEO on sales does not end with visibility on Google. In many cases, for SEO to generate sales, optimizing the website in terms of conversion is necessary.
9. Does the agency position itself to support sales?
Search engine optimization should be in harmony with sales activities. Hence, a good signal is when the agency is interested in what your sales process looks like and the target group’s specificity. Many activities in search engine optimization also affect communication with the customer and the brand image. So it’s good for the agency to know how to conduct such activities in line with your strategy.
We know how important cooperation between an agency and a client is in mutual trust. However, we know the market and our customers’ stories before they came to us. In addition to many great agencies in International SEO Agency, some companies do not care about the quality of their clients. Therefore, it is worth being vigilant and having knowledge that will allow you to verify the agency during the implementation of the contract. What matters is the standard of customer service as well as the details of the activities carried out. Don’t be fooled by the color report; ask what activities are currently being implemented and make sure that the company cares about the compliance of the SEO strategy with your business strategy. If you add visible effects to that, it’s fine. Otherwise – go back to our article How to choose and hire an SEO agency.
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