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Effective SEO search engine optimization of pages in Google

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Effective SEO Search engine optimization of pages in Google.

Over 900 projects
for the biggest brands.

We professionally deal with the technical aspects of website optimization and search engine optimization. We will prepare an SEO audit for you and propose SEO-based solutions to help you develop your brand and increase your sales.

We work for such clients as Blue Media, Wedel, the Ministry of Health, Sendit, PLNY LALA, Schneider Electric, Leifheit.

Why SEO specialist?


 We create brand images, create engaging content, increase reach and improve conversions. We come from the Interactive Agency and Internet Software House – SEOspecialist.net, which has extensive SEO experience. We combine e-marketing and technological competencies. 

We can handle even the most advanced projects. We specialize in website search engine optimization, performance marketing, social media marketing, and improving usability. We comprehensively support e-commerce. We select the best solutions and constantly provide our advice, knowledge, and experience.

Are you looking for marketing solutions for your business?

Our experts will prepare the best strategy and help you increase your sales.


Have a look below what our SEO company can do for your business!

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You will get tips, SEO services on the most proficient method to advance the situation of your site in the Google and Bing index like Facebook and Yahoo.

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Search engine optimization, Marketing, SEO in Dubai, Singapore, and Hong Kong.
Search engine optimization, Marketing, SEO in Dubai, Singapore, and Hong Kong.

Are you looking for a reputable SEO Expert? SEO Experts Inc #1 recommended search engine optimization experts offering professional SEO services for Dubai SEO, SEO in Singapore, Hong Kong SEO, SEO Specialists for International SEO, and International SEO Agency SEO.

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SEO training

If you want to ensure the highest position of your website in Google search results for given key phrases, you should choose the SEO (search engine optimization) of your website. By optimizing and search engine optimization your website, you are guaranteed that its position will change, probably for the better. SEO is a long-term process that requires a media house, a client, and often a web developer.

We have found out for ourselves that the moment when you receive an SEO audit can be lost, and we realize that often you as customers do not understand what we expect from you or why “it takes so long.”

To dispel all doubts and tell you about the work required to optimize a website, we have prepared a series of SEO training courses. Trainers are not only specialists in their field – but they can also share their knowledge in an accessible and understandable way.

seo training

SEO training instructor

Mateusz Malinowski – has experience in running over 100 SEO projects. He works at Fabryka Marketing as an SEO Manager. He is responsible for creating comprehensive SEO strategies (domestic and foreign market), website auditing, content marketing recommendations for SEO, the link-building process, and customer training. In addition, he manages the SEO and Content departments. He believes that a good customer is an aware customer. Therefore he shares his experience and knowledge with pleasure and lightness. He served clients such as Duka, Wedel, Lightbox, Etam, Herbapol, Golden Rose.

Who is SEO training for?

  • You commissioned an SEO audit for your website and after receiving it you feel that you are more in the woods than before.
  • Your new task is to create texts for a website for SEO – saturated with key phrases, but you do not know how to go about it and where to find keywords?
  • Are you wondering which tools to use to verify the effectiveness of SEO activities for your company?

If you are familiar with at least one of the above statements, SEO training is just for you. We will explain all the processes involved in search engine optimization. SEO training will help you understand the secrets of the Google search engine and make it easier for you to develop your business.

We conduct both closed (at the client’s – for individual valuation) and open SEO training (according to the needs and possibilities).

Handing over the materials

The more we eat, the more hungry we are. And the thirst for knowledge is the most difficult to satisfy. Therefore, we do not end our cooperation after the training is finished – we share the materials and encourage further cooperation.

Specifying the problem

Before we start the training, we set its exact agenda. What elements are the most problematic for you, in which direction would you like to develop, what information do you need from us?

Proper training

We share what is priceless – our knowledge and experience in a light and accessible way. We do not promise a goldfish but a well-functioning rod that will bring the expected profits with a bit of your creativity.

Handing over the materials

The more we eat, the more hungry we are. And the thirst for knowledge is the most difficult to satisfy. Therefore, we do not end our cooperation after the training is finished – we share the materials and encourage further cooperation.

Specifying the problem

Before we start the training, we set its exact agenda. What elements are the most problematic for you, in which direction would you like to develop, what information do you need from us?

Examples of SEO training topics and what you will learn from them:

Algorithms and filters in Google

  • What are algorithms – history and meaning
  • How they affect the user and developer
  • What are the threats of filters
  • How to avoid them and what to do when you get it

Content optimization and copywriting for SEO

  • How to write text
  • Direct Answer
  • How do I search for keywords?

In search of the golden grail – technical SEO

  • Efficiency
  • Site speed
  • Indexation errors

SEO audit

A technical review of the website

Would you risk traveling by car without being sure of the technical condition of the vehicle? Or maybe you would like to go into the unknown without a map or other tips? Not? Neither are we.

Therefore, before starting search engine optimization, we recommend performing an SEO audit of your website. This is an introductory element that allows you to see the visibility and readability of the positioned website. Thanks to it, we can indicate the website’s elements that require improvement and propose the further direction of the website’s development.

seo audit

What is a website SEO audit?

Website audit is the first step in the process of search engine optimization and optimization. It is an in-depth SEO analysis presented in the form of a document containing information on the elements of the website that require improvement in terms of the search engine. Thanks to the audit, actions taken as part of SEO are carried out thoughtfully, based on specific data, but above all, they have a strictly defined goal: to occupy high positions in search engine rankings.

Search engine optimization is a complex and time-consuming process. After a thorough analysis of your website, we will show you its elements that require improvement or complete modification. We will present all data in the form of a readable report and then discuss it together. You will also find our recommendations and tips for further actions and the direction of the website development – they will allow you to establish a detailed and carefully thought-out SEO plan.

However, it is worth remembering that an SEO audit is a one-time action – which is why it is often called passive search engine optimization. By making the changes described in it, you make the website more attractive to search engines. Therefore, optimization work should be performed in parallel with active search engine optimization – then, the results will certainly be satisfactory.

Who is the SEO audit for?

We believe that every company that cares about visibility on Google should decide to audit a website. As a rule, it is the basis for starting the process of its optimization. However, a detailed analysis of the page will be useful for anyone who wants their site to rank higher in search results.

Among other situations in which conducting an SEO audit will be the best solution, and we can also mention the following:

  • The visibility of the page is dropping or the site has not been progressing for a long time. An SEO audit will help determine the cause of this state of affairs.
  • Your competition is suddenly higher in the search results. Thanks to the website audit, we will be able to determine the moment when the number of visitors to the site has dropped sharply or when the page stopped appearing in SERPs.
  • Technical changes are made to the website. An SEO audit will provide information on the impact of these changes on any existing SEO activities and the entire website optimization process.
  • You make the decision to change the SEO agency you have worked with so far. Website analysis will allow you to verify whether the agency you have chosen uses safe and effective methods of operation.
  • You don’t have time to follow news from the SEO world and be up to date with all Google updates. Thanks to the website audit, we will be able to assess which elements should be adapted to the current requirements of the algorithms.

There is also nothing to prevent ordering the SEO audit periodically. It is definitely a convenient option for people who want to maintain their earned position in the rankings.

Determining the direction of website development

At this stage, we indicate the direction of content development on the website that we recommend or suggest its complete reconstruction. We analyze the competition, examine the specifics of your industry and create a strategy that will certainly help you decide on further optimization activities. We also do not leave you alone with the implementation of all changes indicated in the SEO audit. We work with the developers of your website, and after implementing the recommendations, we also conduct a website re-audit. Thanks to it, we can check how our actions influenced the better visibility of the site and the change of its position in the rankings.

Selecting individually matched key phrases

Well-matched keywords facilitate the process of auditing and search engine optimization of a website. To determine them, using specialized tools, we analyze the competition and the specifics of the industry. Then we check which phrases related to your business have the greatest search potential. Then we make a list of them and choose all the most relevant and valuable keywords.

Technical optimization of the website

Well-matched keywords facilitate the process of auditing and search engine optimization of a website. To determine them, using specialized tools, we analyze the competition and the specifics of the industry. Then we check which phrases related to your business have the greatest search potential. Then we make a list of them and choose all the most relevant and valuable keywords.

How does an SEO audit work? 

An SEO audit is a document that is the result of an SEO analyst’s work. We will provide it to you in the form of a clear and transparent report to which you will have unlimited access. Indeed, website audit does not have any driving force in itself, but it is the basis for implementing advanced optimization measures. Without it, attempts to gain high positions in search engine rankings will be less thoughtful, and as a result, also less effective.

Websites are made up of many elements, such as meta tags and URLs, which do not take much time or money to change and can greatly impact SEO and website visibility. Therefore, in the SEO audit prepared by us, we will show you all the website components that you should pay special attention to. We will also advise you on what needs to be done to efficiently (and effectively) implement all our recommendations included in the audit.

Most of the optimization work will be related to the creation of content – product descriptions or blog articles – and publishing them in a specific way. In addition to the recommendations related to the work on the text, the audit of the website will also provide you with information about its technical condition. Thanks to this, you will get ready material and guidelines for the web developer – he, in turn, will be able to start implementing specific corrections and changes on the website on their basis.

However, if you are worried that the optimization measures you have introduced will affect the website’s disadvantage, we reassure you immediately. After implementing all the recommendations from the SEO audit provided by us, we will perform a website re-audit. We will check how the implemented actions resulted in better website visibility and a change in its position in rankings.

What does a website audit include?

Many factors are affecting the visibility and position of the website – we already know that. However, in the website audit, certain areas can be distinguished that are particularly closely examined. They will be:

  • indexation – we examine whether the website is available for search engine robots;
  • XML and HTML sitemap – we check if these files are properly made;
  • title and metadata – we analyze whether their length is appropriate, whether they contain key phrases and whether there are duplicates on the website;
  • navigation and structure of subpages – including internal linking, which is extremely important for both search engine robots and users;
  • graphics and photos on the website – we analyze their size, resolution, as well as the use of alt attributes, appropriate extensions or file names;
  • headers – we check if they are properly placed and saturated with keywords;
  • construction of URLs – we check whether they contain key phrases and indicate the content of specific subpages;
  • keywords – we analyze whether they have been properly selected to the specifics of the industry (taking into account the number of searches, competitiveness and their potential);
  • content – we check whether it is unique, correct in terms of content and language, as well as valuable for the user;
  • duplication of content – we check whether the content on the website is duplicated;
  • keyword cannibalization – we analyze whether subpages are not optimized for the same keywords;
  • external linking – we research where the links leading to the website come from and check their value.

When conducting an SEO audit, we also analyze other factors that may affect the perception of the website by its users. These will include website loading speed, its intuitiveness, adaptation to mobile devices, and 404 errors or unnecessary redirects.

SEO consulting

SEO consulting is a conversation during which an expert will help you solve the website’s search engine optimization problem in the search engine. During them, you will also discuss your website search engine optimization strategy and learn how to gain customers through the search engine.

The consultation will be useful to anyone serious about running a business online. Their form can be any – they can be conducted by videoconference or in a live meeting.

seo training

How SEO Consulting Can Help You?

We will show you what you should do during the consultation to make your website gain valuable traffic and reach your customers using SEO. We will present you the situation of your website and its position about your competition; we will also describe what it lacks for better performance and what mistakes you make in search engine optimization, the correction of which will give you a chance for growth.

During the SEO consultation, we will propose an action plan that you should implement to solve the problem. Each situation is different and requires an individual approach, so when selecting solutions, we will consider the characteristics of your business.

Depending on what you come to us with, we will find a solution to a specific situation and advise you on what actions you should take in the future.

If your case requires longer consultations, we will inform you in advance.

When is it worth using SEO consulting?

Very often,  e-commerce owners who already run an offline business and want to transfer it to the Internet contact us for SEO consultations. They acquire knowledge on their own or courses, but the amount of information exceeds them, and the practical implementation of this knowledge becomes too difficult. If you are also in this situation, we will help you organize all the information and choose what is important for your business because not everyone will work in the same way. We will tell you how to apply this knowledge in practice.

It may also be that you run your website or store and successfully develop it for SEO, but one day you run into a problem that you cannot solve. It can be both a matter of entering a higher level of activities, and a problem resulting from a large change in the algorithm, a filter imposed by Google, or a sudden drop in search engine hits that no one can explain.

It is also worth visiting SEO consultations when you implement individual SEO activities, but you do not see any better visibility or search engine traffic. In this case, we will help you create a strategy that will allow for well-thought-out, tailored to your type of business, and, above all, effective actions that you will be able to implement immediately.

If you are in a situation like the above – please contact us.

Additional benefits of consulting an agency are that we use all possible tools available on the market. We have already tried everything, and we are up to date with the latest developments in the industry.

The presence of industry-recognized SEO specialists who conduct training for companies and institutions is also significant. They had contact with various situations and problems, also in one-person companies.

Why is it worth using SEO consulting in an agency?

The main advantage of consulting in an SEO agency is that we support many different companies – so we have extensive experience and a broad perspective. You could say we’ve seen almost everything.

Rozwiązywaliśmy problemy zarówno na małych stronach, jak i całych systemach połączonych ze sobą stron czy sklepach z tysiącami produktów. Układaliśmy także dla nich wszystkich strategie i pomagaliśmy wdrażać rekomendacje dotyczące pozycjonowania.

Doradzimy Ci w taki sposób, abyś mógł wdrożyć możliwie dużo rozwiązań w takim zakresie, w jakim jesteś w stanie działać. A jeśli coś będzie niemożliwe do zrobienia w danym budżecie – to po prostu uczciwie Ci o tym powiemy.

Dodatkowymi korzyściami z konsultacji w agencji jest to, że korzystamy z wszelkich możliwych narzędzi dostępnych na rynku. Wypróbowaliśmy już wszystko i jesteśmy na bieżąco z nowinkami w branży.

The presence of industry-recognized SEO specialists who conduct training for companies and institutions is also significant. They had contact with various situations and problems, also in one-person companies.

Why is it worth using SEO consulting in an agency?

The main advantage of consulting in an SEO agency is that we support many different companies – so we have extensive experience and a broad perspective. You could say we’ve seen almost everything.

How long do SEO consultations take?

SEO consultations are billed by the hour. We run them as part of a subscription with a minimum number of 10 hours.

Why a minimum of 10 hours?

Our experience shows that in the case of a medium or large website, one or two hours of consultations may not give much or even more complicate the situation. This is because the very interpretation of the audit may take up to 2-3 hours, and apart from that, assistance in implementing audit recommendations could be useful. Not to mention discussing other elements such as metadata, the structure of subpages, or internal and external linking.

We want your benefit from the consultation to be as great as possible – that’s why we propose a consultation time in which we can really help you and not leave you with incomprehensible knowledge.

Who is SEO Consulting for?

SEO consulting will be helpful for anyone who cares about acquiring customers through an Internet search engine.

However, they are instrumental when you start your business online. Perhaps you are trying to do SEO on your own, but the guides available on the web are incomprehensible to you, you do not have time for them, or you want a specialist to supervise you. Checking by a person who deals with it daily will allow you to eliminate many mistakes typical of beginners and go one level higher. Now think about your competition, which has decided to save on it and lag behind you.

Does it mean that already operating companies do not need SEO consultations?

On the contrary! We conduct consultations with already operating companies of various sizes and industries. It is important to know that the larger the scale of internet activity, the more obstacles it may encounter on its way. It may then turn out that they overwhelm us, and you will need expert advice to overcome them. It is worth knowing that this also applies to companies with their own SEO mini-backgrounds – then the questions during consultations often concern not so many technical problems, but, for example, choosing the right strategy.

Write to us and let’s arrange a consultation!

Local positioning

In a rapidly evolving world, we expect an immediate response to our needs. This is one of the reasons why when searching in Google search engine and Google Maps, we more often enter phrases referring to specific locations. Local search engine optimization gives companies a chance to attract customers located in their immediate vicinity. It also allows you to reduce the costs needed to promote your business online.

Local positioning

Who is local SEO for?

Local SEO is essential for companies that provide their services in a small area. If you run a local business and your clients are primarily people from the area, it is worth addressing your services. Local SEO is also great when someone searches for specific services while temporarily in the area.

What is local website positioning?

Google local search engine optimization (SEO) is not a one-time action but a long-term process of improving your position in Google. We believe that every local company with its own website should take care of its visibility. SEO specialists from  Marketing Factory will help your website achieve high positions in the search results.

Google local positioning – why is it worth it?

Local search engine optimization aims to increase the website’s visibility on Google and improve the website’s position in search results. This is to implement the most important assumption of the website search engine optimization process, i.e., increasing traffic on the website. More traffic means better sales.

Local SEO gives you a much greater chance of appearing in high positions in the search engine after typing general phrases and queries than if you position yourself nationwide. It is often a key activity for many local businesses, thanks to which they gain new customers. When your company operates locally, the acquired customers may come back to you many times.

Local SEO has all these advantages. Local SEO is just for you if you run a stationery business with limited operation in the immediate area. The price list depends on the type of your website – contact us and get a quote.

How is local positioning done?

Local website positioning

The next step in the local search engine optimization of a website is obtaining valuable links. We strengthen the position and credibility of your website.

Keyword Matching

This is a key part of the SEO process. Together with you, we choose the keywords around which the SEO strategy is created.

SEO audit and website optimization

Based on the matched keywords, we conduct an SEO audit of your website. It is a set of guidelines based on which the website should be optimized.

Local website positioning

The next step in the local search engine optimization of a website is obtaining valuable links. We strengthen the position and credibility of your website.

Keyword Matching

This is a key part of the SEO process. Together with you, we choose the keywords around which the SEO strategy is created.

A Google My Business listing for local businesses

factory

Local search engine optimization is also search engine optimization in Google maps. Google Maps is used not only for navigation but also to search for companies, services, and shops in the vicinity – especially on smartphones. The Google Your Business card is used to mark companies on the Google map. With this listing, you can mark your business on a Google map to help customers find it.

Information about your business will also be displayed in local search results – before the standard results. This is one of the best ways to position your local business and gain valuable customers. A well-managed Google My Business listing builds a professional image. Local SEO – How Can It Be Improved?

With a Google My Business listing, you can increase your chances of acquiring customers through various activities.

An important factor is a NAP (abbreviation for name, address, phone). Correctly completed and consistent (very important!) Company data in various places gives Google a clear message that you are trustworthy. Opinions and reviews also have a big impact on the local search engine optimization of search results. Like NAPs, they are of great value to Google and customers – there is no need to explain how much positive feedback means to them. The higher the average with more ratings, the greater the chance of a higher ranking.

The position in Local SEO is also influenced by how the listing will be filled. Professional photography, the ability to ask questions or book online, positively affects customer reception, Google search, and local search engine optimization.

Contact us and find out how we can build your position on Google!

Positioning of online stores

According to the SMG / KRC research, more than half (66%) of Poles declare that they have made an online purchase at least once. This is good news for owners of online stores (also known as e-commerce) and those who intend to set up such a store. The data speaks for itself – the value of the e-commerce market in International in 2019 reached USD 50 billion. It is estimated that in 2020 this value will exceed USD 70 billion.

We believe that every company with an online store should take care of its visibility on Google. SEO experts from the Marketing Factory will help your store achieve high positions in the search results.

Search engine optimization means all activities aimed at increasing the visibility of your online store in the  Google search engine.

Positioning of online stores

It is difficult to find an Internet user who does not search for information about products in the  Google search engine. It shows users where they can find answers to their questions and the products they are looking for. The goal of any online store should be to be in Google’s Top 10 Natural Search Results.

At the same time, it is worth ensuring that the store’s website is visible for as many keywords as possible. Search engine optimization of online stores increases their popularity. Of course, provided that it is made following the rules of the Google search engine.

Why is it worth investing in positioning of online stores?

Search engine optimization of online stores is a long-term action – its results can be noticed after a few months at the earliest. Although it is a quite complicated process that requires a lot of knowledge and financial outlays, it is also a chance for small and large businesses to appear on the Internet. Systematic actions pay off for years.

The rules and algorithms influencing the results in the  Google search engine are constantly changing. However, websites and online stores, optimized and supplemented with content following the guidelines, are promoted by Google and are higher in search results. Failure to do so for several months may result in you giving way to competitors.

When to commission an online store positioning?

Search engine optimization online stores require knowledge and experience, so it is worth outsourcing them to specialists – both when no visibility activities on  Google have been carried out so far and when some steps have already been taken.

Search engine optimization aims to present the brand as an expert in a specific field and reach potential customers. If there is no traffic in your online store or it is of low quality (i.e., it does not translate into sales), decide on the search engine optimization of the online store.

These activities will help you reach your target group, i.e., people who are really interested in the product. Thanks to the cooperation with an SEO agency, you can focus on other aspects of the business and increase your income. 

It is important to analyze the developed visibility in the search results and the effects of previously implemented activities. This is the so-called SEO audit, thanks to which you will know what can be changed and improved and what actions should be taken for search engine optimization to achieve the assumed goal – increasing traffic on the website and sales in the store.

How to pay for the positioning of the online store?

The answer to this question should start with determining what determines the search engine optimization price. Each online store is different, and the final price of SEO activities is influenced by many factors, such as the number of content created and links obtained or the time allocated. 

SEO online store is a long-term process, whose effects should wait at least a few months. The most popular form of billing is a fixed monthly subscription fee. SEO specialists systematically monitor the positions for given keywords in Google search results and carry out tasks to implement the previously assumed SEO strategy.

There is also a known hybrid model, a combination of a subscription and billing for effects. Here, the degree of goal achievement, i.e., the visibility of the domain in the search results, is also taken into account.    

What is the positioning of an online store using long tail?

The long tail is a term for the so-called long tail, that is, those that consist of several words. This is one of the important SEO strategies, especially for online stores. It is often much easier, faster, and cheaper to position an online store on long-tail phrases than general phrases.

General phrases are highly competitive, and thus – much more difficult to breakthrough. In turn, long-tail phrases translate into much more valuable traffic and thus – increase sales in the online store.

This fact can be translated into an increase in conversion in the online store. Increasingly longer and more precise phrases give specialists a huge range of possibilities. Taking into account, many long-tail phrases should be included in every online store search engine optimization strategy. Customers look for specific products or services on  Google, so the task of the online store owner (who wants to be successful, gain valuable traffic and stay ahead of the competition) is to provide ready-made solutions.

To show the difference between a general phrase and a long tail phrase, we will take into account the key phrases:

  • Red dress
  • red short dress for a wedding

In the case of these two phrases, a much easier phrase to the position will be the phrase from the long tail, that is, “red short strapless dress for the wedding.” It is much less competitive than the general phrase “red dress,” so achieving high positions in  Google search results will be much easier and faster.

If you want to increase the relevance of search results in your store, search engine optimization using the long tail, you can help a lot.

In a word of summary. P ozycjonowanie long tail allows you to promote multi-segment key phrases, characterized by significantly lower competitiveness. In addition, long-tail phrases are also distinguished by the conversion level – it is usually much higher than the general keywords.

A customer looking for a particular product is already determined to buy it and is only looking for a store where he can buy it. On the other hand, a less determined customer only recognizes the selection of stores and checks their assortment, so, likely, they will not decide to buy in a short time. Generating valuable and converting traffic on the website is the most important effect of the long tail strategy used in many online stores – both smaller and larger e-commerce stores.

What are the effects of online store positioning?

The implementation of a well-planned search engine optimization strategy brings many benefits to any online store. Search engine optimization effects on an online store are measurable and more and more visible over time. Along with the increase in the position of key phrases from the point of view of a specific business, the traffic on the website increases, and thus – the conversions increase.

Effective search engine optimization, apart from the increased number of customers and sales, also indirectly strengthens the brand. It is more visible in the  Google search engine, which is better remembered by users, who often join regular customers in the online store. It is worth noting that the store’s search engine optimization and optimization should be performed systematically and controlled. Their effects are influenced by a lot of ranking factors as well as competition and word difficulty.

Store optimization is a constant work aimed at introducing significant changes, both in terms of content and technical SEO, regarding the structure and individual elements of the website. SEO specialists also provide helpful tips on what they think needs to be changed or implemented in your online store.

A valuable website where SEO specialists take care of search engine optimization every day and provide answers to customers’ questions will appear high in search positions. This, in turn, impacts the increase in traffic in the store, which is also followed by increased sales.

If you are interested in this article, write to us and find out how to increase the visibility of your online store !

SEM – Google Ads advertising

Would you like to be high in Google search results, but you don’t have many months for search engine optimization? If you want a quick effect and reach a specific group of recipients, the SEM campaign is for you. Ads advertising campaigns, thanks to various advertising options, will help you achieve your business goals.

campaigns of the sem

What is SEM?

SEM (Search Engine Marketing) is a marketing campaign carried out in the Google search engine. Thanks to advertising in sponsored links and Shopping ads, you can reach your potential customers. Your ad will appear in the search results as well as on partner websites and apps. SEM (Google Ads) campaigns are most often implemented in PPC (Pay Per Click) campaigns, which means that the fee for an advertisement is charged only when someone clicks on it.

The biggest advantage of advertising campaigns in the Google search engine is that the first effects can be seen a few hours after launching.

Who are Google Ads campaigns for?

SEM campaigns are intended for all owners of websites or mobile applications who want to use them to achieve their marketing goals. Whether you want to increase website traffic, brand recognition, or get more leads, advertising on Google will help you.

Ads advertising campaigns use the potential of the Google search engine, which is used by over 90% of Internet users in International, so any company that wants to reach a precisely defined customer should start operating within the Google Ads advertising ecosystem.

Depending on your business goal, we also select and run video campaigns as part of YouTube or image-building activities.

Measuring the effects of the campaign

A few weeks after launching the campaign in the search engine and implementing web analytics (Google Analytics), we can check what effects it actually brought: how the traffic from the SEM channel has changed, what is the cost of a single conversion and what is the status of achieving the goal.

Setting a business goal

First, we start with the question: What is the Google Ads campaign to achieve? What kind of results do you expect from her? Setting realistic goals allows you to narrow the selection of promotion channels and tools to those that match your expectations.

Determining who your potential customer is

We check what words users enter when looking for your website. Thanks to the information obtained, we can adjust the message and add or exclude phrases to which your ad is displayed in the campaign settings, which increases the effectiveness of the Ads campaign.

Measuring the effects of the campaign

A few weeks after launching the campaign in the search engine and implementing web analytics (Google Analytics), we can check what effects it actually brought: how the traffic from the SEM channel has changed, what is the cost of a single conversion and what is the status of achieving the goal.

Setting a business goal

First, we start with the question: What is the Google Ads campaign to achieve? What kind of results do you expect from her? Setting realistic goals allows you to narrow the selection of promotion channels and tools to those that match your expectations.

How do SEM campaigns work?

Ads advertising campaigns are primarily text ads that appear in Google search results. They appear after entering a specific keyword into the search engine. We have full freedom in choosing the keywords on which they are visible. When optimizing a campaign, we use best practices that help generate valuable traffic and thus conversions.

Google Ads also includes:

  • banner ads,
  • display ads,
  • static and dynamic ads,
  • rich-media formats.

Video promotion takes advantage of the enormous potential of the YouTube network, and advertising in the Gmail service may be a good supplement or alternative to standard mailing. There is also a promotion encouraging users to install or engage in a mobile application.

Ads campaigns are billed in the CPC model (Cost Per Click). This ensures that you are paying for the actual user involvement in your marketing activities.

Regardless of what channel or type of campaign you choose, we always recommend starting remarketing. It allows you to re-reach users who have already visited your website or mobile application but have not achieved their business goal on it.

We use the search engine, Google Ads partner pages, and websites of other publishers for remarketing. In online stores, we recommend dynamic remarketing campaigns, which allow you to automate displaying banner ads and increase their effectiveness.

Google Analytics

Making decisions is not easy. Both when choosing shoes and when setting marketing budgets, we need data that will influence our choices. It may happen that shoes in size 36, on a high heel, will not fit the new owner – a 45-year-old man with a large foot. To avoid this type of error, you should carefully understand the client’s needs and satisfy them.

The situation is similar in marketing. Behind every decision, there should be a conscious analysis that is the key to success. Good web analytics is nothing more than a properly implemented Google Analytics (or another analytical tool) to measure website traffic and conversions. The correct interpretation of the data is the basis for the verification of the marketing strategy.

Who is Google Analytics for?

Internet marketing budgets can be spent. However, without web analytics, this money is spent blindly. Google Analytics software allows you to track marketing expenses, measure the effects of advertising campaigns on the Internet and improve the website’s position thanks to SEO (search engine optimization).

Every website and mobile application should have Google Analytics installed, configured, and tested, which (in its basic version). There is only one conclusion – being present online, everyone should deal with web analytics.

Data monitoring

Based on the information obtained, we draw conclusions, optimize pages/screens and verify the marketing strategy.

Google Analytics implementation

The quality of the collected data is crucial. This is the most important stage of the project. Thanks to this, we can avoid the Garbage In – Garbage Out effect in the future (wrong input data – wrong output data).

Setting up goals

When setting goals, we know what data to pay attention to. Thanks to this, we determine which reports, out of several hundred available, will be the most appropriate, and web analytics is more effective.

Data monitoring

Based on the information obtained, we draw conclusions, optimize pages/screens and verify the marketing strategy.

Google Analytics implementation

The quality of the collected data is crucial. This is the most important stage of the project. Thanks to this, we can avoid the Garbage In – Garbage Out effect in the future (wrong input data – wrong output data).

Service description

For beginners…

If you do not use  Google Analytics yet, we will help you create an account, generate codes, and properly implement them on the website or in the mobile application. And what next?

  • Depending on the needs and nature of your business, we will use Google Tag Manager and configure tracking of various interactions with your website.
  • We will take care of all important settings, filters and connections with other Google services.
  • We will measure traffic on the website, define and configure goals, thanks to which you will find out whether users actually achieve what is most important to you – sales, leaving personal data, contact by e-mail or telephone.
  • Later, we will check if everything works as it should, and propose further, more advanced improvements that will allow you to generate even more information about your users.

You can count on our support, consultations, and even dedicated web analytics training at every stage of the process.

For the more advanced …

However, if you already use  Google Analytics, but you do not know if everything is working well, or you are not sure if you are using the full capabilities of this tool, you can also count on our help.

  • We will conduct an audit of your analytics in terms of settings in the panel, implementation of tracking in the website code and configuration of goals and events. In this way, we will check whether the solutions we use meet your needs.
  • We will describe any irregularities we have detected, including detailed guidelines on how to fix them. We will also send recommendations and proposals for changes, and we will describe in detail the benefits that they will bring in the context of web analytics .
  • For more advanced solutions, we will prepare dedicated implementation instructions, closely cooperating with the programmer or web developer.

Promotion of mobile applications

There are over 6 million mobile applications: 3.5 million on Google Play, 2.2 million on the App Store, 400,000 on the Amazon Appstore (data at the end of 2017). Quite a lot of competition, right? Mobile applications accompany us almost every time we use a smartphone. Their functions and applications are becoming more and more varied. Nowadays, the greatest difficulty with a mobile application is not its creation but properly conducted marketing.

Who is the application promotion for?

Regardless of whether your application is the equivalent of your online store, or it can be used to match jewelry to the color of nails – the key to its success is appropriate promotion.

There are many different ways to promote a mobile app. Thanks to this, we can reach almost any group of recipients defined by you. By offering services to people who are actually interested in them, we increase the likelihood of downloading and engaging your application.

Analytics

Thanks to in-depth web analytics, we can optimize campaigns, which leads to an increase in the target achievement rate.

Selection of the target group and distribution channels

The decision whether to promote the application on Facebook, in Google Ads, or with programmatic buying in the DoubleClick tool largely depends on the target group you want to reach.

Campaign monitoring and optimization

Promoting a mobile application is not only about encouraging users to download it. It is also activities aimed at increasing the involvement in the application and its use.

Analytics

Thanks to in-depth web analytics, we can optimize campaigns, which leads to an increase in the target achievement rate.

Selection of the target group and distribution channels

The decision whether to promote the application on Facebook, in Google Ads, or with programmatic buying in the DoubleClick tool largely depends on the target group you want to reach.

What is the promotion of mobile applications?

The most common types of promotion for mobile applications are :

  • Mobile campaigns promoting the installation of the application – their aim is nothing more than increasing the number of installations. Most often they are billed in the CPI (Cost Per Installation) model;
  • general campaigns – e.g. taxi or banking applications – tools such as Facebook and Google Ads work best there.

In both ecosystems, users leave a lot of information about their interests, needs, and preferences, thanks to which we can target campaigns more precisely.

Thanks to remarketing in the mobile application, we can reach users who have already installed your application. In this way, we can increase their involvement. According to data from 2016, as many as 77% of users use the application for 72 hours after downloading it and then forget or delete it. We can encourage them to return to the app with targeted ads or do something with it. By implementing both campaigns simultaneously – the one aimed at installing the application and the remarketing campaign – we have a chance to attract more engaged users.

Content Marketing

Since prehistoric times, people have sought to communicate using communicated content. Initially in the form of a drawing, then in writing, and now – completely free. You can use any type of message – from texts, articles, through reports and podcasts, to pictures and infographics. We are limited only by our imagination. The Internet allows reaching people interested in it with its message, activating them and increasing their involvement in relations with the brand. More customer trust in your brand means more traffic on your site and greater visibility on Google.

Who is content marketing for?

Content marketing activities are intended for those companies that want to build a long-term relationship with users. By publishing content, often supported by an influencer’s opinion, we provoke users to react. This affects the generation of coverage and recognition among Internet users. A well-thought-out content marketing campaign can have a viral effect, resulting from which users will spread the content published by your company on their own.

Content marketing is also recommended for those who position their website. Thanks to unique and attractive articles, interest in your brand is growing not only among direct recipients but also in the Google search engine.

If you want to achieve more traffic on your website, greater visibility on Google, and greater customer trust in your brand,  content marketing is just for you.

Acquiring leads

An effective content marketing campaign leads to increased customer confidence in your brand and, consequently, increased conversion. If to download the information you have created, the user has to provide an e-mail – your contact base is expanding.

Choosing a thematic strategy and influencers

Based on the brief, we select influencers for you and define the topics and nature of the published content.

Content distribution and promotion plan

We determine which channels will best reach your target group.

Acquiring leads

An effective content marketing campaign leads to increased customer confidence in your brand and, consequently, increased conversion. If to download the information you have created, the user has to provide an e-mail – your contact base is expanding.

Choosing a thematic strategy and influencers

Based on the brief, we select influencers for you and define the topics and nature of the published content.

What is content marketing?

Unlike other, one-sided advertising techniques, content marketing focuses on building a long-term relationship with the recipient through interactions and commitment shown on both sides. Content marketing is all content published and distributed via the Internet, and the primary task is to provide Internet users with reliable and desired information and messages.

Content marketing is also a technique supporting Inbound Marketing. It is a type of internet marketing whose main goal is to be found by potential customers. Thanks to publications on social media such as Facebook, Linked In, Instagram, or YouTube, and on industry blogs, content is distributed faster and faster. Besides… who wouldn’t trust a friend’s opinion?

Content marketing campaigns are particular activities for each client, bringing huge profits, not only economic.

The potential of an advertising campaign on Facebook

As you know, Facebook is one of the most effective customer acquisition tools. This is because advertising on Facebook offers the possibility to target personalized content to a specific user. Do you sell theater tickets? No problem, we will reach people who are fans of your competition. Let’s raise the bar higher. Do you want to sell a landline phone to a woman over 45? Thanks to the data that Facebook users share about themselves, we will not have the slightest problem with it, and we will reach the selected recipient with the advertisement.

seo

Advertising on Facebook, or what is Facebook Ads?

Advertising on Facebook is currently one of the most effective tools for reaching customers. Its user base allows you to reach over 15 million Singaporean Internet users with the advertising message. Declarative data (those provided during registration or completing the profile) allow you to reach a particular user.

A great advantage of the Facebook campaign is the ability to target advertising to people in specific positions. Regardless of whether you are looking for a team member or want to sell a service for companies, you can reach the CEO himself with personalized advertising. However, Facebook’s greatest resource is user behavioral data – likes, following social profiles, and comments. They allow for very effective profiling of advertising campaigns.

Who are Facebook advertising campaigns for?

If you want to increase sales in your store, Facebook advertising is for you. If you want to build your image and work in PR, campaigns on Facebook are for you. If you want to interact with customers – get leads or get an opinion about your service – we will not surprise you if we say that Facebook is for you.

Facebook is a tool thanks to which you will reach individual customers (B2C) and carry out advertising campaigns targeted at companies (B2B).

In addition, Facebook has been making its search engine similar to Google for some time. This response to users’ needs is increasingly looking for answers in Facebook’s internal search engine. Thanks to this, their profile is more complete, and Facebook Ads campaigns are even more effective.

Achieving goals and reporting

We focus all activities on achieving the client’s goals. In our reports, we focus on a clear presentation of what works and what doesn’t. We implement the conclusions from the reports in subsequent campaigns.

Defining the goal and target group

First, we need to define what goal we want to achieve with Facebook Ads and to whom we want to target the ad.

Setting up and ongoing optimization of Facebook campaigns

Thanks to Facebook’s possibilities, we set up campaigns to achieve the greatest benefits within a given budget.

Achieving goals and reporting

We focus all activities on achieving the client’s goals. In our reports, we focus on a clear presentation of what works and what doesn’t. We implement the conclusions from the reports in subsequent campaigns.

Defining the goal and target group

First, we need to define what goal we want to achieve with Facebook Ads and to whom we want to target the ad.

How does Facebook advertising work?

The most important thing in advertising campaigns on Facebook is to define the goal we want to achieve and the target group to which we will direct the message. Thanks to the mix of declarative data (what the user says about himself) and behavioral data (what the user responds to on FB), we can reach people interested in any product or service. For this purpose, we can use the information that users leave on their profiles and their behavior on the portal.

  • If we want to sell a product on our website, we will reach a person who is willing to go beyond Facebook.
  • If you want the user to like your fanpage, we will direct the campaign on Facebook to people who are active inside the portal.
  • If you have a newsletter on your website, we can use your Facebook e-mail database, thanks to which we will again reach people who already know your company with new content, increasing their involvement in your brand.

We respect our clients’ money, so if achieving a goal seems unrealistic, we are not afraid to say it and propose a different solution.

Campaigns and advertising on LinkedIn

Social media has become a comprehensive business tool, and LinkedIn is currently the leader in this field. In International, LinkedIn connects almost 3.5 million people at various levels of advancement and activity, and over 0.5 million of them are employees in high positions. Our team of experienced media professionals implements campaigns, including campaigns on LinkedIn, which – with a perfectly optimized budget – reach a selected target group while achieving the assumed goals.

Who is LinkedIn advertising for?

LinkedIn works great with specific B2B campaigns but also with consumer advertising. So it is a good way of marketing communication for both large companies and small enterprises. Thanks to the development of many advertising formats and increased analytical capabilities, LinkedIn allows you to define the recipient of the campaign in detail, which translates into measurable effects. Targeting also allows you to reach people who are not directly in your target group but exhibit similar activities.

Analytics

Thanks to in-depth web analytics, we can optimize campaigns, which leads to an increase in the target achievement rate.

Selection of the target group

LinkedIn offers the possibility of exact targeting. This means that you can only reach people potentially interested in your product or services with your ad.

Campaign monitoring and optimization

Thanks to the targeted targeting offered by LinkedIn, we set campaigns that achieve goals within a favorable budget.

Analytics

Thanks to in-depth web analytics, we can optimize campaigns, which leads to an increase in the target achievement rate.

Selection of the target group

LinkedIn offers the possibility of exact targeting. This means that you can only reach people potentially interested in your product or services with your ad.

What is LinkedIn advertising?

The paid LinkedIn Ads campaign allows us to target ads to a well-defined group of recipients – both in terms of jobs, industries, and the size of the company in which they work. On their profiles, users themselves provide the above-mentioned data, thanks to which we are sure that our targeting is accurate. Creating a paid ad on LinkedIn is based on three goals (to choose from):

  • awareness,
  • interest,
  • conversions.

Our specialists will select the appropriate campaign goal and optimize it in such a way as to achieve your business goals. So if you run a company where your clients are business people, or you just want to precisely target your ads in terms of your audience’s professional characteristics, LinkedIn is a great place to promote.

Advertising on Snapchat

Advertising in search engines, on YouTube, or in social media is our everyday life. What about advertising in mobile applications? Due to the degree of user involvement, it is them that absorb a lot of our attention. Every year we devote more and more free time to them.

One such application is Snapchat. The application introduces many new options and interesting formats, also for advertisers. This gives us many opportunities to create an interesting, creative and original advertisement, thus running an effective campaign on Snapchat.

What is Snapchat?

Snapchat is a social media platform for smartphones. Snapchat takes place using the so-called snaps, which are photos or videos that disappear ten seconds after opening. Snapchat is much more informal and private than other social media (you don’t need to enter your name), and only the people you send them can access the snaps you send. The application is popular among people aged 18 to 20 (chart from the beginning of 2020).

There is a misconception that Snapchat’s heyday is over. The statistics contradict that: in 2020, Snapchat has 229 million users who share over 4 billion snaps per day. Snapchat campaigns are run by major brands such as McDonald’s and H&M and much smaller, local businesses. It is worth knowing that Instagram Stories (and later also Facebook Stories) was created based on the idea of Snapchat. Over time, the application has developed a lot. Today, it offers extensive possibilities to create and optimize advertising campaigns, thanks to which they are effective and positively received.

Who is Snapchat advertising for?

Every day, about 3.5 million people use Snapchat International (data: 2020). Many of them are users aged 16-24. It is a group that expects a message that will inspire their trust. These people react allergically to explicit sales messages. At the same time, they are open to new products and like to be up to date with what is currently fashionable.

Remember that, just like the millennials in the past, today, Generation Z is becoming one of the main consumer groups. That is why it is worth developing a communication strategy today. If they are your target group, your Snapchat ad will hit the spot. Our media team will show you how to reach them and plan a Snapchat campaign to help you achieve the highest and most valuable conversions.

The app is constantly evolving, the possibilities are vast, and we can closely match the Snapchat campaign to your brand and audience.

Why is it worth starting a Snapchat campaign?

You can increase your brand or product awareness among people who will be really interested in them.

Snapchat has a low barrier to entry – you don’t need expensive cinematic equipment to run a successful Snapchat campaign. For Generation Z – the main Snapchat users – idea and creativity are much more important.

The app is constantly evolving, the possibilities are vast, and we can closely match the Snapchat campaign to your brand and audience.

Why is it worth starting a Snapchat campaign?

You can increase your brand or product awareness among people who will be really interested in them.

What is Snapchat advertising?

Ten-second videos can be redirected to the site. Sponsored Lenses, face scanning, geofilters that may be available within a specific territory are just some of the ways to run a Snapchat campaign. The advertisement is displayed on the entire screen of the device, so we can be sure that no recipient will miss it. The remaining ones are:

  • Snapchat Ads – snaps lasting from 3 to 10 seconds (picture or video). When you swipe up, the ad shows the details of the offer (this could be, for example, an article or a longer 10-minute video, or just a graphic with more information). This is the most common type of ad in Snapchat campaigns.
  • Story Ads – standard, short movies arranged in a larger whole (up to 20 movies). Their popularity is due to the fact that they can tell a longer story, but using the form most characteristic of Snapchat.
  • Dynamic Ads – ads designed for e-commerce. Dynamic Ads consist in combining the application with an online store catalog and automatic creation of an ad in the form of a photo as soon as we add the product to our catalog. As a result, your Snapchat advertising is kept up-to-date and automatically, while you can devote your time to other activities.

Augmented reality lenses are also an interesting format for advertising on Snapchat.

These possibilities of running various advertisements in the application give us a lot of room for an effective campaign on Snapchat. Our media professionals will tell you about what we can offer. Once we get to know you, your brand, your target group, and the goal you want to achieve better, we will present you with the solutions that we believe will bring the best results. When running a campaign on Snapchat, we rely on our own experience and the current trends in social media, thanks to which we know how to communicate with various groups of recipients – including Snapchat.

The advantages of advertising on Snapchat

  • Hardly any social media platform brings together such a homogeneous and engaged target group. It’s a dream come true for brands and companies.
  • They are easy to operate. The extensive advertising system on Snapchat offers us the ability to personalize ads (based on age, interests, location, etc.) and to study the real user involvement (we have an overview of how many people have opened the ad). We can also track its behavior after opening – who clicked, who called from the ad or entered the page to which the ad directed.
  • Dynamic Ads make it much easier and faster to create e-commerce ads. Thanks to them, you do not have to add each product separately – instead, we can focus on building a Snapchat campaign reliably and connect the application with the catalog, and the products will add themselves.
  • Well-configured ads on Snapchat do not cost much, and are associated with the ability to quickly gain traffic to the site and build brand awareness.

Advertising on TikTok

Google Ads or  Facebook Ads advertising campaigns are a great way to reach many users. But is it for everyone? The young generation has their preferences and habits. They want to create and play with all the options that the Internet gives them. That’s what TikTok offers – having fun with images, movies, music, and editing. The possibilities are endless!

Advertising on TikTok allows you to implement a creative, original, memorable campaign with a wide range, in line with the prevailing trends. Don’t know how to go about it? Our media team will be happy to help you! We will plan, create and conduct a campaign on TikTok to generate the highest and most valuable conversions and, as a result, achieve the goal that you have set for yourself and us.

What is TikTok?

TikTok is a social media platform that involves publishing short, maximum 15-second videos. It uses a similar scheme as Snapchat and relationships on Facebook and Instagram. However, the difference between these applications and TikTok is that while in other applications you focus on the variety of content and your own ideas, in TikTok, it is the other way around – here are the so-called trends that users repeat. The creators of trends are tiktokers and influencers themselves, as well as the website or brands. It is worth noting that although many brands and influencers have accounts here, there are fewest ads on TikTok compared to other most popular SoMe.

In addition to trends, TikTok is best known for:

  • videos where users dance to popular songs or perform various challenges;
  • lipsyncs in which they move their lips to the words of famous songs.

But that’s only part of the shared content every day; their subject matter is vast – from guides, through performances, to humor. Most of this content is definitely more entertaining than substantive, suggesting a kind of advertising on TikTok to be used in campaigns.

What is advertising on TikToku?

Ads on TikTok can be prepared in the application itself or added directly from the phone. It is also possible to promote the static format, but it has only one format – a day wage.

Therefore, short movies are the most common advertisements. Their assembly is easily possible thanks to the application itself. It offers several formats, and our experts will help you choose the one that will meet your advertising goals.

To create the right ad, we can:

  • use a ready template with texts, graphics and music,
  • prepare a video from materials posted on the website,
  • work with the Smart Video creator (it creates a compilation from the previously sent materials) or Smart Video Soundtrack (matches the music to the finished movie).

The next step is tracking ad conversion. As a media agency, our task is to monitor them on an ongoing basis – from implementing Pixel TikTok, planning and starting individual activities, to count based on selected events (e.g., clicking a specific button). The application also offers several advertising goals, i.e ., downloading the Android or iOS, reach, brand awareness.

There are tons of advertising options on TikTok, and so are the advertising options that this tool offers. Our media professionals will tell you about all of them. After getting to know you, your company, your target group, and the specific goal you want to achieve, we will propose a TikToku campaign based on effective solutions that we know will work best.

Influencers

We also know how to involve influencers in the TikTok campaign. They will use their reach to tell about your product or service.

Advantages of advertising on TikTok

Huge unified target audience

Many brands and businesses offering youth products are relocating to TikTok because of their presence. However, to run an ad on TikTok, you do not need to create an account and keep it all the time, just like on other social media. With the campaign on TikTok, we can start practicing on the move, targeting it appropriately, and creating a short creation.

Influencers

We also know how to involve influencers in the TikTok campaign. They will use their reach to tell about your product or service.

Advantages of advertising on TikTok

Huge unified target audience

Many brands and businesses offering youth products are relocating to TikTok because of their presence. However, to run an ad on TikTok, you do not need to create an account and keep it all the time, just like on other social media. With the campaign on TikTok, we can start practicing on the move, targeting it appropriately, and creating a short creation.

Who is using TikTok?

TikTok is also known for having a very age-specific target group – teenagers between the ages of 13 and 19, i.e., generation Z. There are as many as 800 million in the world and 2.5 million in International (data from 2020). Most of them are girls (in International, 95% of users are female). Even half of them spend about an hour a day on the app, and almost the same number of them (45%) bought the product after seeing an ad on TikTok with the participation of an influencer. Thanks to such a specific target group and clear characteristics of the content and the application itself, campaigns on TikTok have a chance of being highly effective.

Who is TikTok advertising for?

This group is your goal, and you need to target your ad to it. Remember that Generation Z is slowly becoming a key group of consumers, so it is worth entering their world now and developing communication with them.

Remarketing

By conducting advertising activities, such as Google Ads or search engine optimization, you bring users to your website or mobile application. The remarketing campaign is designed to support these advertising activities. It increases the frequency of the user’s contact with your ad, which translates into more sales.

It often happens that some of the online products are bought by customers impulsively. For large groups, they make multiple comparisons. Re-displaying the advertisement to Internet users who have already visited our website allows you to increase Internet activities’ sales effectiveness significantly. It is one of the basic tools in the online marketing arsenal, the effective use of which will ensure our success.

Who are remarketing campaigns for?

When asked, “When is it worth remarketing?”, The answer is simple – always! Regardless of whether you run e-commerce or offer classroom language courses, you should not let potential customers forget about you.

Basic remarketing campaigns are a set of actions aimed at bringing the user back to a given website. They are addressed to all potential customers – no matter how long they stayed on the website and what products they were interested in. They also help to develop a closer relationship between the customer and the seller.

Therefore,  remarketing should be decided by every owner of a website or mobile application who wants to increase the frequency of customer contact with the brand.

Matched ad

By using a dynamic remarketing strategy, you can target a specific customer with a perfectly matched ad. For example, if the user browsed for evening dresses, they would see an ad listing those evening dresses or suggested accessories (such as handbags or shoes).

Standard remarketing will also allow you to formulate an appropriate ad message. Thanks to it, you will find people who have reviewed your offer but have not sent the contact form. This is how you create a message that will convince the customer and, as a result – finalize the sale.

Collecting data

Before launching a remarketing campaign, you need to acquire an audience base. You will do this with the help of cookies, i.e., cookies used to track internet users. They will help you find out who is visiting your site and how they are behaving. Thanks to the obtained database, you will be able to reach potential customers.

Precise definition of the remarketing group

Thanks to the fact that the ad is targeted at users who already know your brand, you have a certain knowledge of who is your customer, what their needs are, and what they are looking for.

Matched ad

Korzystając ze strategii remarketingu dynamicznego, możesz dotrzeć do konkretnego klienta z doskonale dopasowaną reklamą. Jeśli dany użytkownik przeglądał na przykład suknie wieczorowe, to zobaczy reklamę zawierającą właśnie te suknie wieczorowe lub sugerowane dodatki (np. torebki lub buty).

Standardowy remarketing pozwoli Ci również sformułować odpowiedni komunikat reklamy. Dzięki niemu trafisz do osób, które przejrzały Twoją ofertę, ale nie wysłały formularza kontaktowego. Właśnie w ten sposób stworzysz przekaz, który przekona klienta, a w efekcie – sfinalizuje sprzedaż.

Zbieranie danych

Before launching a remarketing campaign, you need to acquire an audience base. You will do this with the help of cookies, i.e., cookies used to track internet users. They will help you find out who is visiting your site and how they are behaving. Thanks to the obtained database, you will be able to reach potential customers.

What is remarketing?

According to the simplest definition, remarketing is marketing activities aimed at users who have already visited your website or mobile application. Their “list” is determined based on cookies.

Cookies are responsible for collecting information about the user. Besides, they allow you to show him ads on various channels. However, please note that cookies have a limited duration in which they “exist.” They disappear either after it has expired or after you have cleared your browser history.

In the case of a remarketing campaign, two factors are important:

  • matching the creation to a specific group of users based on their activity on the site;
  • strictly defined conversion window.

An example would be a hotel remarketing campaign. We’d better avoid advertising to a user who has just returned from vacation. Limiting the number of times you see your remarketing ads helps us avoid the annoyance and dissatisfaction of our users.

In paid campaigns, remarketing is carried out primarily in two ecosystems: Google and Facebook. In addition, there are two models: standard and dynamic, intended mainly for e-commerce.

Standard remarketing

Standard remarketing is an ideal solution for all online versions of their business or small online stores. It allows you to target your ad to all website users and to individual segments (for example, those who visited a specific category or performed an action). However, campaigns can be visually demanding – this model requires the creation of appropriate graphic creations.

Dynamic remarketing

Dynamic remarketing is a more advanced form of remarketing, especially in technical terms. As the name suggests, ads are created dynamically (otherwise: automatically) based on the products and services viewed by users. Configuration requires the help of a programmer or web developer, while for graphic creations, ready-made product photos available on the website are sufficient.

Thanks to a message tailored to the recipient, the user is more likely to return to your website, and online sales will increase.

Advertising on YouTube

YouTube is increasingly replacing traditional television. A billion hours of material are watched there daily, and the total number of people using this site is almost a third of Internet users. In International, it is used by almost 20 million users (data for April 2018). In addition, YT is the second largest search engine in the world after Google. This gives great opportunities to reach potential users. Its advantages are much lower barriers to entry into an advertising campaign than on television and a large selection of advertising formats. No wonder that big brands are investing in image campaigns on YouTube.

youtube campaigns

Who is YouTube advertising for?

YouTube offers a variety of advertising opportunities – focused on the implementation of various KPIs. Nevertheless, video campaigns are primarily image-building activities. Therefore, we recommend investing in advertising on YouTube to those who want to increase brand recognition. If your business has video ads, your goal may be to get more video views, subscriptions, or video responses.

Campaign monitoring and optimization

Regardless of the chosen form and channel of promotion, we always control the course of the campaign and optimize it in terms of achieving the goal.

Selection of the target group

YouTube has a lot of targeting options. In addition to targeting based on declarative or behavioral data, we can also select specific videos and channels on which your ads should appear.

Selection of the advertising form

YouTube gives us various advertising possibilities: Bumper Ads, TrueView In-Stream, TrueView Discovery, Masthead. Depending on the client’s purpose, we select appropriate formats.

Campaign monitoring and optimization

Regardless of the chosen form and channel of promotion, we always control the course of the campaign and optimize it in terms of achieving the goal.

Selection of the target group

YouTube has a lot of targeting options. In addition to targeting based on declarative or behavioral data, we can also select specific videos and channels on which your ads should appear.

What is YouTube advertising?

The first step to a successful YouTube campaign is to choose one of the two types available:

  • Paid advertising – video materials displayed before or during the display of the relevant material, as well as in search results;
  • native advertising – assumes cooperation with internet creators.

Paid advertising

There are many forms of paid advertising: negligible and non-negligible, long or short, displayed in search results or embedded directly in the video. Regardless of this form, advertisements are directed based on behavioral data (determined based on his behavior on YouTube) and declarative data (those provided by the user during registration on the website).

The most visible and distinctive paid ad is TrueView In-Stream, displayed before or while watching the actual movie. You can add sales elements to it: a product overlay and a companion banner, which, when clicked, take the user to the product page of your choice. This is one of the most effective and simple ads on YouTube. To run it, all you need is a ready-made promotional video and a budget of up to USD 5 (it will not provide you with huge profits but will allow you to launch the campaign).

Additionally, when choosing a paid ad, you can choose the subject of the videos you want it to appear and even decide on which channels the audience should see it.

Native advertising

Native advertising is more difficult to implement and requires a larger budget. However, it is beautiful because it involves the participation of influencers – people who influence the decisions or opinions of others. In practice, this means that based on your expectations, target group, and promoted product or service, we search for creators who will promote it on their profiles. Thanks to this, the message reaches those who observe the activities of both your company and the selected YouTuber. In these videos, the product is usually shown in use so that you can show all its strengths in an inspiring way.

If you run a company that wants to establish engaging relationships with consumers in an original way, you should consider investing in a YouTube campaign. Regardless of whether you opt for paid or native advertising – in line with the idea that good content is the most important – remember that its distribution determines success. So it’s worth investing in being visible on YouTube.

Programmatic Buying and RTB campaigns

It takes 1/5 seconds for a human brain to fall in love. This is often an irrational decision, and the object of interest does not meet our expectations. A programmatic buying campaign, and in particular Real Time Bidding, can judge in 75 milliseconds whether a website visitor is interested in your product. And only if it is, it submits the ad space auction/displays the ad to it.

advertising campaign

Who are programmatic buying and RTB campaigns for?

Programmatic buying guarantees that your personalized advertising will automatically, effectively, and quickly reach a selected group of recipients on the web. It is most effective for e-commerce promotional campaigns. It is a model designed for the biggest brands ready to invest in advertising.

Website development direction. Tracking traffic with tags and optimization of ads for the selected purpose

By observing users’ traffic obtained with the Double Click tool, we examine their activity on the website. The obtained data will allow us to increase the effectiveness of your campaign. We will use them to adjust the audience and exclude publishers unsuitable for your target group.

Precise targeting and optimization

Programmatic buying campaigns allow you to reach a precisely specified target group when it is ready for a positive reception of your advertisement.

Personalization of the message

Thanks to extensive knowledge about the user, features, and behavior, we create a personalized advertising message. A properly tailored and structured ad means a higher conversion rate and a well-planned advertising budget.

Website development direction. Tracking traffic with tags and optimization of ads for the selected purpose

By observing users’ traffic obtained with the Double Click tool, we examine their activity on the website. The obtained data will allow us to increase the effectiveness of your campaign. We will use them to adjust the audience and exclude publishers unsuitable for your target group.

Precise targeting and optimization

Programmatic buying campaigns allow you to reach a precisely specified target group when it is ready for a positive reception of your advertisement.

How do programmatic buying campaigns work?

Based on the performance data, the algorithms adjust the advertising space purchase strategy depending on the selected campaign goal – the purchasing strategy is different for a sales-oriented campaign and another for a campaign aimed at maximizing reach and brand recognition.

Real-Time Bidding is a technology that is to integrate and merges purchasing processes as much as possible. It aims to automate almost every process – from connecting contractors through issuing an offer, setting a price, supervision over the campaign and its optimization, to financial settlements and payments. The auction system decides which ad will be displayed. The one who offers the highest bid wins. Auctions are carried out separately for each view, and the purchase and broadcast of the ad take place in real-time and takes less than a second.

Thanks to the programmatic buying technology, we can reach specific consumers – complementing contextual planning, strengthening remarketing, and achieving better campaign results. Additionally, the rate of clicks on an ad displayed in the programmatic buying model is twice as high as regular e-advertising.

Tangible effect and budget control

Performance Marketing campaigns are a particular advertising product. Here, the advertiser determines the cost that he can spend for the effect of advertising activities. This makes PM campaigns a beautiful product for marketers. However, this product has limitations – the advertiser should have a perfectly defined action (which narrows the scope of activities to online stores or industries such as finance/insurance).

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Service description

Based on a defined key action and the price offered by the advertiser, we recruit publishers willing to take part in the campaign. The key aspect here is a long-term approach and transparent analytics.

For whom?

Performance Marketing campaigns are targeted mainly at the e-commerce and financial industries. These two categories of clients operate in the sectors Performance Marketing performs best. If you want to check if your business can account for the effect on the Internet, contact us, it’s free.

Influencer Marketing

Influencer Marketing is a prevalent and rapidly growing industry. It is based primarily on the recipients’ trust in their favorite creators, who attract thousands or even hundreds of thousands of people. In this way, they build their community, create almost real relationships with it and – whether they like it or not – become influencers.

Therefore, it is worth starting cooperation with them, especially in the Internet and social media era. Its effect may be, among others, building trust in the brand and the products or services it has to offer. However, if you do not know where to start and how to go about it, we will hurry to explain.

What is Influencer Marketing?

As we have already mentioned, Influencer Marketing has been one of the most popular forms of internet marketing in recent years. It is about using a kind of bond and trust that recipients have for their favorite creators – whether online or simply known and influential, at least within a given community. These creators are referred to as influencers who – in a nutshell – can influence the opinion of other people and create a kind of relationship with them. As a result, they can achieve better results than many advertising campaigns with a high budget.

Therefore, cooperation with influencers is based on creating specific content, supported by people who have authority among their strictly defined target group. Influencers, by promoting a given product or service in the (usually) prepared material (posts, InstaStories, YouTube videos, etc.), encourage recipients to familiarize themselves with the offer of the brand they are currently cooperating with. Thus, they build trust in it among their smaller or larger community. It’s like a recommendation from the best friend – it is known that you are more likely to buy a product that she has already tried and has proven to be successful.

What distinguishes Influencer Marketing?

Influencer Marketing and the related cooperation with influencers largely focus on creating content supported by the opinion of influencers. Influencer Marketing Hub research shows that as many as 84% of Internet users believe online recommendations almost as much as personal recommendations – from relatives or simply friends. This is mainly related to the decline in users’ interest in popular ads such as pop-ups, displays, or banners.

When shopping, we also want to be sure that we choose the best possible. From year to year, we buy more consciously, and therefore we prefer to choose products or services from brands that we already know a little more about and which we trust. It does not have to depend on our experiences; it can be built by influencers with similar tastes or interests.

Therefore, it can be concluded that Influencer Marketing responds to the need to receive recommendations from reliable people. These people are influencers who can already be compared with more than one big-format star who appears in the commercials shown between programs on TV.

Choosing the right influencers

We will make a list of influencers who – in our opinion – best suit your campaign. We will check how they engage their recipients and what they prefer to communicate. With the help of specialized tools, we will also verify their ranges. Thanks to this, your campaign will be attended by reliable, competent, and valuable influencers who, when creating their community, have a lot to say among its members – also on your behalf.

Define your goals

At the first stage, think about your goal and what effects you want to achieve. Thanks to this, we will obtain the necessary knowledge to help both us and you choose the right direction for further activities. We will choose the media, adjust the tools, select the appropriate influencers, and conduct the campaign to achieve all your goals.

Choose your audience

Stworzymy profil odbiorcy, na którym najbardziej Ci zależy. Wspólnie określimy lub doprecyzujemy Twoją grupę docelową. Na tej podstawie wybierzemy skuteczny, najbardziej efektywny oraz dostosowany do Twoich celów i potrzeb sposób komunikacji. Dobierzemy media oraz influencerów, którzy najpewniej sprawdzą się w danej grupie docelowej. Dzięki temu przestaniesz „błądzić” i dotrzesz do osób potencjalnie zainteresowanych tym, co masz im do zaoferowania, a co za tym idzie – bardziej skorych do sfinalizowania sprzedaży.

Wybór właściwych influencerów

Sporządzimy listę influencerów, którzy – naszym zdaniem – najbardziej pasują do Twojej kampanii. Sprawdzimy, jak angażują swoich odbiorców oraz jaki sposób przekazu preferują. Przy pomocy specjalistycznych narzędzi zweryfikujemy również ich zasięgi. Dzięki temu w Twojej kampanii wezmą udział sami rzetelni, kompetentni i wartościowi influencerzy, którzy tworząc swoją społeczność, mają wśród jej członków wiele do powiedzenia – i to także w Twoim imieniu.

Określ swoje cele

At the first stage, think about your goal and what effects you want to achieve. Thanks to this, we will obtain the necessary knowledge to help both us and you choose the right direction for further activities. We will choose the media, adjust the tools, select the appropriate influencers, and conduct the campaign to achieve all your goals.

What are the benefits of Influencer Marketing?

When we spend almost seven hours a day using the Internet (data from 2020; source: social, Hootsuite, Digital 2020: July Global Statshot), it is worth asking influencers for help. After all, in their company, we spend this time on the Internet to a large extent.

Thanks to them, we learn about the latest products of the brands that interest us and current promotions. Often it even happens that influencers offer us various types of discounts or rebate vouchers, which they get from companies – and it is part of cooperation with brands.

Influencer Marketing allows, above all, to generate ranges and increase brand awareness. Original campaigns on YouTube, social media, or simply blogger reviews are modern promotional products that allow the brand to appear, stand out and reach the target group with an interesting, engaging and effective message.

Where to start working with influencers?

In the beginning, it is worth considering which influencers you would like to start working with; limit the selection to specific creators from the category you are interested in, who create content that is relevant to you and your target group. This is not easy; the internet is full of different content – from less to more valuable. It is similar with influencers – you can find those more or less “real” and … reliable.

Choosing the right creators will therefore be a key element in starting the entire campaign. Their “power” is, after all, relationships and trust that are easy to stretch or lose. Therefore, it is worth undertaking cooperation with someone who will represent the brand with dignity and increase awareness and build trust among their community for a long time. Thanks to such activities, you will acquire valuable customers who will want to stay with you for longer.

In addition to the content published by influencers and their reach, the media within which they operate is also important. Instagram, YouTube, Snapchat, TikTok … there is a lot to choose from. Some of them can be found in many places – so it is worth investigating which medium will be the best solution for your target audience. Think – would you buy SEO training from an Instagram influencer who deals with cooking? Not? Exactly.

Therefore, it would be good to be up to date with what is happening in the world of social media and various applications. Knowing and following current trends and observing people who are on the top at a given moment will certainly make it easier for you to run an interesting campaign and start cooperation with influencers. However, if you do not have the time, will, or just feel that the Internet is black magic for you and nothing good will come of it – write to us! We will be happy to help you.

Why us?

YouTube campaigns, advertising on TikTok, advertising on Snapchat, or advertising on Facebook are our everyday life. We run both less and more complex campaigns – in many media and at various levels. We are up to date with what is happening on social media. We also know how to reach all types and generations of recipients – including millennials and generation Z. They are the most numerous on the Internet; they are the majority of fans, viewers, and observers of popular influencers. Now – through their favorite creators – they can also get to know and check what you and your brand have to offer.

Influencer Marketing offers many possibilities. You don’t need to know about them all – that’s what you got us for. We will talk, get to know your company or brand, and together we will define the goal you want to achieve. We will choose the media, choose the right influencers and keep in touch with them. In short: we will create an interesting, creative, and supported by a valuable opinion influencer marketing campaign, which – depending on the goal set for it – will increase awareness, allow you to exist, or simply drive the sale of your products or services.

We will constantly monitor and control the results of the entire campaign. We have many experienced experts with great knowledge and irresistible willingness to work who will be at your disposal. We will tell you about the actions taken, recommend – in our opinion – the best solutions and answer all the questions you want to ask us. We will present the results of the influencer marketing campaign to you in clear and readable reports that we will discuss together. You will be able to count on our help and support.

There is only one solution – test our possibilities! We guarantee that we will do everything we can to create something good and cool. 


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