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Yesterday your new company went online, and you can’t see how to reach your prospective consumers without spending little on advertising and other kinds of paid media?
This was only one of the many issues addressed during the inaugural “Growth Hacking: the correct strategy for your business” conference at Our SEO/SEM Company in Hong Kong, organized at the beautiful Paperclip co-working place.
From inspiration to action, the Growth Hacking event included all elements of establishing a remarkable presence in the online market and what is needed to grow your brand in this very competitive environment.
Moderated by Alexandra Tanya, Our SEO/SEM Company in Hong Kong’s CXO, the meeting was conceived as a panel discussion, bringing together a variety of professionals and entrepreneurs with proven track records to share their growth marketing policies and to discuss with each other. Their guests the right approach for individual firms to reach their next level.
The group was also supported by Bryan Smith, Head of Business Development at Our SEO/SEM Company in Hong Kong.
The objective of the panel was simple: each participant of the debate was allowed to share their story, the ups and downs of the development and running of a profitable business, while also being open to interacting with the public and to answer some of the burning questions about growth marketing based on personal experience.
Steven Vongtontip, the creator of the fastest growing franchise in history, emphasized the significance of delivering excellent service and allowing customers to recognize why they pay for a specific offer. Steven says: “If consumers perceive value in what you provide, they’ll pay.”
He also stated that if company owners want to thrive, they must know who their consumers are. Steven proceeded to discuss the significance of social media and how it significantly affected Hong Kong’s success.
Before the debut, Steven utilized social media to target various populations and change the material accordingly. For example, Steven would use customized case studies of some outstanding pre-and-after mothers and their newly acquired exercise skills to target Hong Kong parents. In only a few years, Mr. Vongtontip has become a proud owner of three franchises with continuous membership and revenue growth of 10 percent month after month.
Like Mr. Vongtontip, Flo Jungbauer spoke more than once on social media and the necessity of having the means to test things. Marketing, in short, is a test and measurement game. Flo broadened his topic and stressed the significance of knowing your rivals and how each company should analyze techniques used by competitors and implement practical ideas. According to Flo, the correct study of competitors may assist companies in understanding how their rivals work and what they need to do to overcome them (even when a particular competitor is a lot larger than them).
Aaron Weller agreed with Flo Jungbauer on the portion of the competition analysis. Still, he believed that a comprehensive market study might truly offer enterprises a big start before entering a specific niche or sector. Aaron relied on market research to discover hidden and unprecedented online demand for – alarms, all goods before the debut of his e-commerce company. Following the discovery of this need, Aaron focused his additional study on the market on what current issues customers are facing when attempting to buy a robot online and then set out to fix them.
Ben Quah, M800’s Global Approach & Digital Marketing Director, also shared some similar ideas with Flo when addressing the importance of content quality in its strategy. He also highlighted how much offline marketing, such as organizing events, helped his firm build much enthusiasm for their brand.
The audience was impressed by Ben’s apparent attitude towards building good connections – reflecting on his former technique of collecting mass business cards, the present one, of leading authentically with just 2-3 individuals who might make a genuine friendship. He shows how this approach alone has resulted in excellent connections and beneficial commercial collaborations.
These are just a few of the finer aspects of the event.
Unlike other panel talks on growth hacking, this was marked by an open, two-way communication channel between speakers and the audience. The public had an opportunity to express what they thought the phrase ‘crowd hacking’ meant. The event was also quite interesting. Over an hour lasting, the panel discussion participants and the audience had ample chance to engage with one other. The presenters helped everyone at the Paperclip event hall understand what is ahead in growth marketing and advised replicating some of the most acceptable work practices in their field.
Alexandra Tanya has reaffirmed Our SEO/SEM Company in Hong Kong’s business ideal with all customers. As she said, growth hacking is only a phrase used to comprehend and to take an authentic approach to your company and its particular set of circumstances.
These variables include your business objectives, the size of your company, your present position, your projected progress, and your unique clients and audience. If you can grasp each of these elements and discover the appropriate solutions for the problems they bring, you have everything you need to develop a successful digital strategy.
“Growth Hacking: The Right Strategy for Your Business” is just the first in Hong Kong to attend some marketing events. Alexandra and Bryan are thrilled with the attendance and grateful to everyone who came to make the occasion extraordinary.
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